Job Description

Mei Journey is a fun and dynamic startup at its early stages of development. We aim to revolutionise the skincare market by working closely with emerging and established skincare brands. Our mission is to empower consumers to achieve their best skin through education-based marketing and our new innovative skincare app, helping them achieve their best skin. We are seeking driven and collaborative individuals who thrive in a dynamic and challenging environment that values innovation and teamwork. If you\'re looking for an opportunity to grow your skills and make a real impact, we encourage you to apply.

• Working directly with Founders

• Professional development opportunities, such as training programs, or mentorship opportunities

• Opportunities for growth and advancement within the company
  

As a Digital Marketing Executive, you will be responsible for driving traffic and conversions through the implementation of effective marketing strategies, including managing social media, creating and managing advertising campaigns, and utilising email and text marketing to build product and brand awareness for our clients.

Roles & Responsibilities

• Build and maintain social media campaigns for skincare brands

• Plan, create, coordinate, and publish social media content at speed

• Repurposing and distributing content across multiple digital channels

• Monitor and analyse engagement with posts to identify areas for improvement

• Monitor changes on various social media algorithms and adjust strategies accordingly

• Creating graphics and video for social media, ad layouts, and other marketing materials

• Work with local skincare content creators to develop highly engaging campaigns, or angles for our brand and our clients

• Managing relations with influencers or key opinion leaders on social media (skincare market)

• Building the brands of our clientbase through creative ways on social media or digital channels such as blogging on WordPress (SEO optimised content)

• Stay up-to-date with emerging digital marketing trends and best practices, and continuously evaluate and optimize marketing campaigns for maximum ROI

• Analyse customer data to identify opportunities for improvement, and create strategies to enhance customer experience across various touch points, including social media, website, email marketing, and customer service channels
  

Ideal Candidate

• Sound analytical and problem-solving skills

• Growth-minded and comfortable with ambiguity

• Excellent organisational and time-management skills

• Shown to have strong aptitude for numbers with excel skills

• Keen to contribute & not shy to share their thoughts with the team

• Have a curious mind, and bring to the team new ideas for consideration

• Attention to detail and possesses an innate ability to quickly learn new software applications
  

Tools

• Proficiency in Microsoft Office/Google Drive

• Knowledge and understanding of social media platforms including Meta (Instagram and Facebook), Google (including YouTube), Tik Tok and Pinterest

• Proficiency in Adobe Creative Cloud including Photoshop, Premiere Pro, After Effects, InDesign, Lightroom

• (Optional) Proficiency in WordPress

• (Optional) Proficiency in Google & Meta Ad Management Platforms
  

Requirements

• Diploma/Degree holder in business, marketing and/or communications

• Detail-oriented and capable of managing several ongoing projects at the same time

• Passionate about technology, the process of advertising and media/ communication channels

• Stays current with emerging technologies relevant to the role

• Work experience in either a start-up company, advertising agency, or a sales or marketing-oriented company is preferred but not required
  

While we have specific qualifications for this role, we welcome applicants with a positive attitude and a strong work ethic to apply.