Job Description

We are looking for a creative, data-driven, and motivated

Digital Marketing Executive / Specialist

to join our growing team.


You will be responsible for developing, implementing, and optimizing online marketing campaigns across multiple digital platforms -- helping to drive traffic, boost engagement, and increase online sales performance.

Responsibilities:

#

1. Campaign Management

Plan and execute digital marketing campaigns across

Facebook, Instagram, TikTok, Google Ads, and other platforms

. Manage and optimize ad budgets to achieve maximum ROI and conversion. Create marketing calendars, promotions, and online product launches.
#

2. Content & Creative

Collaborate with designers and content creators to produce engaging visuals, captions, and ad creatives. Ensure consistent brand messaging across all marketing channels. Support the creation of videos, social posts, newsletters, and product highlights.
#

3. Performance Analysis

Monitor and analyze campaign results using tools like Google Analytics, Meta Ads Manager, and TikTok Ads. Track KPIs such as CTR, conversion rate, CAC, and ROAS. Prepare weekly/monthly performance reports with recommendations for improvement.
#

4. SEO & Website Optimization

Support website content optimization and keyword strategy. Improve search rankings and online visibility through SEO best practices.
#

5. CRM & Engagement

Manage email marketing, remarketing campaigns, and customer database segmentation. Build customer engagement through loyalty and retention strategies.

Requirements:

Diploma or Degree in Marketing, Communications, or related field. 2-4 years of experience in digital marketing (e-commerce experience preferred). Hands-on experience with Facebook Ads, Google Ads, and TikTok Ads Manager. Knowledge of SEO, SEM, and analytics tools (Google Analytics, Meta Business Suite). Strong creative sense, attention to detail, and data-driven mindset. * Excellent communication and teamwork skills.