Job Description

Join us at Bob the Baker Boy, where our love for artisan baking meets modern innovation. We're a family-like team committed to delivering delightful baked goods made with honesty and heart.
If you're looking to work in a modern kitchen, you're at the right place. Here, our artisans build customised cakes, we make celebrations extra special. We're that friend that will always make your day.

Job Overview
We are looking for a motivated and creative Digital Marketing Intern to support our marketing team in executing online marketing strategies. This internship offers hands-on experience across social media, content creation, KOL collaborations, and digital campaigns in a fast-paced environment.
Key Responsibilities
Assist in planning, creating, and scheduling content for social media platforms (e.g. Instagram, Facebook, TikTok)
Support basic content creation such as captions, simple visuals, and short-form videos
Monitor social media engagement and respond to basic enquiries or comments
Research, identify, and reach out to relevant KOLs / influencers for potential collaborations
Assist in coordinating KOL campaigns, including communication, content timelines, and deliverables
Track KOL performance metrics (reach, engagement, conversions where applicable)
Assist with digital campaigns, promotions, and marketing initiatives
Help track and compile overall digital marketing performance metrics
Conduct basic market and competitor research
Support website updates, newsletters, or other digital marketing tasks when required
Perform administrative and ad-hoc marketing duties as assigned
Requirements
Currently pursuing or recently completed studies in Marketing, Communications, Business, Media, or a related field
Strong interest in digital marketing, social media trends, and influencer marketing
Familiarity with major social media platforms
Basic knowledge of Canva, CapCut, or similar design/editing tools is a plus
Comfortable with outreach and professional communication (email, DM, WhatsApp)
Good written and verbal communication skills
Organized, responsible, and willing to learn
Able to work independently and meet deadlines
Application Instructions
Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

Skills Required