Job Description

Starlight Beauty

Introduction

Starlight was set up in March 2006 as a marketing and distribution company in Singapore. Starlight aims to be a preferred boutique distributor of prestige cosmetics and known for its integrity and talented team. Our professional philosophy is to \xe2\x80\x98Deliver what we promise\xe2\x80\x99 and we have intentionally elected to represent only a select number of brands to ensure that proper attention is given to build and develop the brands we represent.

Track Record

Starlight\xe2\x80\x99s first distributorship was Benefit Cosmetics for 3 countries: Singapore, Malaysia and Thailand and had successfully launched and established a solid platform for the brand during the 6 years that the distributorship was under our company, until the contract expired in December 2012 and the brand reverted back to the principal. Our company had won many media awards for Benefit\xe2\x80\x99s products through our marketing efforts and Benefit was voted the Best New Brand launch in 2008 by C K Tangs, then the #1 department store for cosmetics in Singapore. Referral on our company\xe2\x80\x99s performance and track record can be obtained from our trade partners/retailers.

Starlight was appointed exclusive distributor for Laura Mercier in Singapore since January 2012 and the contract expired in Dec 2017, due to the brand\xe2\x80\x99s acquisition by Shisedo Corp. We opened counters in 11 Sephora stores, and in 4 departmental stores: Tangs Orchard, Takashimaya, Robinsons Heeren and Robinsons Raffles City. Through active PR engagement and digital presence, Laura Mercier was awarded the \xe2\x80\x9cBest New makeup brand\xe2\x80\x9d by Elle in 2013, and LM products have won numerous media awards in Singapore in the past five years and established the brand\xe2\x80\x99s leadership in the Foundation and Face products categories.

Starlight has recently been awarded exclusive distributorship for the following new-to-market brands:

111SKIN from UK since Jan 2018

Jurlique from Australia since 1 August 2018.

Patchology from US since Sept 2018

Bottega Verde from Tuscany since Sept 2019

111SKIN debuted at Robinsons Heeren on 8th January 2018 with its first counter concept, followed with the opening of an exclusive 111SKIN Facial Suite in April 2018. With the closure of Robinsons Heeren in Dec 2020, 111SKIN has since relocated its counter and facial suite to Metro Paragon.

Jurlique has 2 stand-alone boutiques in key malls and 1 flagship counter in Takashimaya Department Store with plans for robust expansion in the coming years. The launch of jurlique.com.sg website is slated for October 2021 to enhance our digital presence in addition to our strong presence in e-commerce platforms ie Lazada, Zalora & Shopee

Bottega Verde is exclusively available at BHG Bugis, and in online e-commerce platforms ie Lazada & Shopee.

Patchology is available on prominent online platforms.



Responsibilities

Support the Manager to plan and execute brand initiatives and activities to enhance brand positioning and gain share of mind through e-commerce, creative PR buzz, use of various media.

Digital Marketing & E-commerce

Work closely with Manager to en hance presence and sales in the various e-commerce platforms

Track and measure effectiveness of campaigns and promotions

Answer customer enquiries pertaining to order delivery and fulfillment

Work with operations team to ensure that orders are fulfilled on time

Communications (Social Media & PR)

Social Media

Develop social media artwork and marketing collaterals.

Design, plan initiative to maintain social media accounts.

Analyze Facebook Ads for tracking performance and metrics with tools such as Google Analytics/ Adwords.

PR

Coordinate all public relations activities for all brands.

Manage media inquirie.

Monitor, analyze and communicate PR results on a quarterly basis.

Marketing Administration

Download files from Brand dropboxes

Maintain a common library of PR/ Social Media/ Communications

Application Instructions

Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

InternSG