Job Description

Pan Pacific Orchard, Singapore presents the pinnacle of design by award-winning WOHA, located in Singapore\'s prime district Orchard Road.The 23-floor destination hotel redefines the city\'s landscape with four themed open-air terraces of distinctive design concepts - Forest, Beach, Garden and Cloud.Nestled amidst the Forest Terrace is new signature restaurant Mosella, which will introduce a sharing concept of Mediterranean cuisine with a refreshing Peruvian twist. The Beach Terrace will bring a resort-like experience to the heart of the city, and above, the Garden Terrace will be home to Florette, the Champagne & Oysters specialty bar. At the highest levels of the Cloud Terrace, level 18 will house Orchard\'s highest pillarless ballroom, Claymore Ballroom.Operated by Pan Pacific Hotels Group, a member of UOL Group Limited, Pan Pacific Orchard elevates the guest experience with the Pan Pacific signature of sincere and graceful luxury.The RoleBe part of an amazing team at PAN PACIFIC ORCHARD, SINGAPORE to redefine the city\'s landscape and grow your hospitality career!The Digital Marketing Manager plays a key role in defining and implementing online marketing strategy to drive brand awareness and online leads while maintaining the online reputation of the hotel.Our Expectations:

• Work closely with both internal and external stakeholders (corporate and agency partners) to drive digital marketing strategy and execute integrated campaigns to create top-of-mind awareness and generate leads for the hotel.
• Create and maintain compelling content that will drive brand engagement on all online channels including owned and third-party platforms as well as social media.
• Measure and report performance of digital marketing campaigns, assess against goals, both Returns on Investment and Key Performance Indicators, and generate actionable insights to improve on marketing efficiencies.
• Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
• Research social media opportunities for all market segments: business transient, leisure, group meeting, catering and food and beverage.
• Guide hotel in developing any website modules (i.e. micro-site) for Food & Beverage, Weddings etc.
• Keep abreast of current and future competitors\' and/or industry digital marketing activities
• Ensure hotel presence in all approved online distribution websites is up to date and in line with the hotel branding.
• In coordination with the Director of Marketing Communication, ensure that the hotel\'s key communication messages are optimally distributed on the internet for maximum exposure.

Talent ProfileWe are looking for a self-motivated individual who is knowledgeable in the digital platform with flair in communications, both written and verbal. You should have an eye for detail yet is creative and has ability to stay ahead of ever changing digital marketing landscape and trends. If you have at least five years of relevant experience, preferably in the hospitality industry, write in to have a chat with us!

Pan Pacific Hotels Group