Job Description

Job Duties:

Proactively monitor and analyse social media KPIs on a weekly/monthly/quarterly basis. Must be proactive in taking learnings and tweak strategy and posts accordingly. Develop and execute the overall digital marketing strategy to support business objectives, ensuring a seamless and engaging journey across all platforms including social media and company website. Track marketing metrics and analyse digital data to measure marketing success, improve traffic and engagement. Create digital marketing campaigns. Launching promotional offers and events to attract new and existing customers. Lead content and community management across social media platforms--ensuring brand consistency, timely engagement, and relevance to drive awareness and affinity. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs. Conduct ongoing competitor and digital trend analysis through social listening and digital monitoring tools to uncover opportunities and benchmark performance. Manage digital marketing budgets to ensure optimal investment efficiency, with clear tracking of ROI and performance against defined KPIs. Stay abreast of emerging digital technologies and marketing innovations, proactively applying relevant insights to keep the brand at the forefront of digital engagement. Actively track and manage public comments/feedback and private direct messages across owned social media channels. Monitor, engage and respond to guest interactions and messages in a timely and brand-appropriate manner. Ad hoc duties assigned by superior/ manager.

Requirements:

Degree holder in Marketing. At least 5 years of relevant marketing and digital experience from F&B industries. Flexible and adaptable to new challenges. Prior experience on ecommerce platform will be considered favourably. Keen interest in social media content development and latest digital trends. Customers focused with strong reliance on data, analysis and insight. Ability to multi-task and adapt to complex, fast-changing work environment. * Excellent communication and interpersonal skills.