Work with HQ to plan, execute new enhancements and maintenance for regional website.
Undertake SEO initiatives together with team members to improve google ranking for selected keywords and
Work with agency to analyze maintenance & system bottlenecks and propose improvements for system requirement or automation of workflows to Japan HQ to reduce the maintenance workload and improve page speed.
Loyalty marketing
Work with regional sales offices to build on loyalty programs using data, business insights, system capability and customer feedback to drive more traffic, sales conversion, early engagement and stronger/longer affinity
Media planning
Work collaboratively with the regional sales offices to ensure their digital marketing plans are developed with a keen understanding of media and audience performance and insights.
Review of post campaign results, analyse the effect the digital plans have on onsite metrics (traffic, bounce rates, conversion rates etc), and work with them to make adjustments and improve for future campaigns
Requirements:
Min 3-5 years of Loyalty and CRM experience, ideally with hands on experience in marketing technology and personalized communications.
Deep proficiency with analytics tools
Deep understanding of SEO and SEM
Strong interpersonal communication, organization, and time-management skill.
Bayes provides excellent career opportunities with reputable and progressive Employers. If the role resonates with you and your professional experience complements the responsibilities listed, send your resume to kua.gwen@bayesrecruitment.com
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