Digital Marketing Manager

Singapore, Singapore

Job Description


Job Highlights

  • Easily Accessible by MRT
  • Friendly Working Environment

What You Will Be Doing:
  • Optimise and grow the marketing funnel, boosting inbound leads and overall acquisition
  • Plan and execute digital marketing campaigns across B2B channels
  • Optimise the customer journey through all marketing touchpoints
  • Build automation and engagement strategies for different audiences and in different lifecycle stages
  • Own the development of customer-facing marketing assets to support product storytelling and drive acquisition (e.g. product videos, blogs, email campaigns, product copy, support knowledge base articles, press releases, customer success stories, website copy, social channels etc)
  • Manage budget and performance for paid advertising channels
  • Manage and optimise the customer-referral program
  • Work with leadership to communicate campaign performance, determine budgets, set goals, define KPIs and ROI strategies to support quarterly and annual revenue targets
Requirements:
  • At least 3 years of experience in a related B2B SaaS growth-specialist/marketing/inbound role
  • Deep understanding of SaaS product design and growth strategies
  • Deep understanding of digital customer journeys and how to leverage data and analysis to inform growth strategies
  • Proven track record of crafting compelling messaging and positioning, including the ability to communicate technical concepts
  • Strong analytical and quantitative skills; bias towards data-based decision making
  • Exceptional ROI tracking skills, able to prove what is - or isn\xe2\x80\x99t - working
  • Proven email marketing experience; campaigns, automation/drip, contact/list management/hygiene etc
  • Strong copywriting skills (e.g. ad headlines, email subject lines)
  • Deep working knowledge of Google Ads, Google Analytics and related tools
  • Minimum of Bachelor\'s Degree, Diploma or Professional Degree in a related field
Why join us?
  • We provide the following benefits: 14 days AL, 14 days ML, Medical Reimbursement, Transportation Reimbursement, Performance bonus
  • Working hour: Mon-Fri, 9am - 6pm
  • Easily accessible
  • Salary will be commensurate according to experience
Interested candidates are invited to apply online with a comprehensive resume, via the APPLY NOW button below. We regret only shortlisted candidates will be notified. Thanks for applying!

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Job Detail

  • Job Id
    JD1311182
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned