Job Description

Job Highlights

• COMPETITIVE SALARY PACKAGE AND BENEFITS
• FUN AND CREATIVE ENVIRONMENT
• OPPORTUNITIES IN CAREER ADVANCEMENT

Got a passion for digital and a taste for adventure? Super Loco wants you. Super Loco is one of Singapore\xe2\x80\x99s leading restaurant groups and we are on the lookout for a spirited and enthusiastic Digital Marketing Manager who\xe2\x80\x99s ready to dive into our world and make waves in the F&B space. If you\xe2\x80\x99ve got a knack for all things digital and a passion for creating memorable experiences, we\xe2\x80\x99d love to have you aboard our loco journey! Responsibilities: Social Media Management Digital Advertising Community Management Website Email Marketing Customer Relationship Management PR Monthly Reporting Social Media Content and Management

• Develop and execute a creative social media strategy focused on content creation, ensuring a consistent brand voice and message across various platforms (Facebook, Instagram, Twitter, etc.)
• Manage daily content planning, creation, and scheduling, as well as monitoring and responding to comments and messages
• Collaborate with internal teams and influencers to develop and promote engaging and shareable content

Digital Advertising

• Plan and execute digital advertising campaigns, including social media ads, PPC, and display advertising, to drive customer acquisition, retention, and revenue
• Optimise ad targeting and placements to maximise ROI, while maintaining a consistent brand presence across platforms
• Monitor and analyse ad performance, adjusting strategies as needed to improve results
• Collaborate with the creative team to develop compelling ad creatives and landing pages that effectively convey the restaurant\'s brand and promotions

Community Management

• Engage with customers and followers across social media platforms, responding to comments, messages, and reviews in a timely manner
• Foster a positive online community by promoting conversation and interaction among followers
• Proactively address customer concerns, working closely with the operational teams to resolve issues and ensure customer satisfaction

Website

• Oversee website content management and design, ensuring an optimised user experience and SEO
• Regularly update website on Wordpress with new promotions, events, menu items, and relevant news
• Collaborate with the design and development team to enhance website functionality and aesthetics
• Analyse website traffic, user behaviour, and conversion rates using Google Analytics to identify areas for improvement

Email Marketing

• Develop and manage email marketing campaigns to boost customer retention, loyalty, and revenue
• Segment and maintain email lists to ensure relevant content delivery to targeted audiences
• Collaborate with the creative team to design visually appealing and engaging email templates
• Monitor and analyse email performance metrics to optimise future campaigns and improve overall effectiveness

Customer Relationship Management

• Regularly update our CRM system, Sevenrooms, ensuring accurate and up-to-date customer information
• Implement strategies to grow the database and improve customer segmentation
• Analyse customer data to identify trends, preferences, and opportunities for targeted marketing campaigns
• Collaborate with the operational teams to enhance customer experience and retention

Monthly Reporting

• Prepare and present monthly digital marketing performance reports, including insights on social media, website, email marketing and CRM
• Analyse data to identify areas of improvement and recommend strategies for achieving digital marketing goals
• Collaborate with the management team to set and track OKRs for digital marketing activities

Who you are:

• 2 to 4 years of experience in marketing, communications, digital, or social, with a background in either agency or brand-side roles
• Expertise in creative content development that captivates and engages audiences
• Passion for staying updated on the latest trends and developments in digital and social platforms, with a keen understanding of their intricacies
• Strong copywriting skills and command of the English language, with the ability to craft and edit to a high level
• Proven track record of effectively creating, executing and continually optimising successful campaigns across Social, Search, Display, and Performance marketing
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyse and interpret data
• Strong project management skills, demonstrating the ability to independently drive projects from concept to completion with enthusiasm and efficiency
• A highly collaborative and motivated team player who excels at building and nurturing strong relationships with cross-functional stakeholders
• Technical expertise in Google Analytics, email marketing software (e.g., Mailchimp, SendinBlue or similar), Sevenrooms CRM, PPC management, and SEO/SEM best practices, with a focus on driving performance and results

What\xe2\x80\x99s in it for you?

• An opportunity to be part of one of Singapore\'s leading restaurant groups, working alongside a fun and creative team
• A chance to take ownership of digital marketing initiatives and champion the Super Loco brand together with autonomy and flexibility
• Ongoing professional development and training opportunities to stay up-to-date with the latest trends and best practices in digital marketing
• A competitive salary package and benefits, including medical and dental coverage
• Opportunities for career advancement within the Super Loco group
• Enjoy a range of perks and benefits, including generous discounts across all our restaurants
• A dynamic work environment that fosters collaboration, creativity, and innovation, with the opportunity to make a real impact and contribute to the growth and success of the Super Loco brand