Job Description

Who are we?

Epitome Collective is an independent creative production house that focuses on crafting relatable, relevant and rapid content for forward thinking brands. We work with brands to create culture-relevant content, at rapid speeds with the aim of leaving an impactful impression that connects. We believe in creating content through creative strategies that have clear and measurable objectives rooted in our clients\xe2\x80\x99 brand values. We ideate, create and execute, we bring any idea to life.

What can we offer?

We promise you fun and joy at work as well as the growth you have been wanting! We eat, pray (clients to approve), love, party and go crazy with ideas! Honestly, what\xe2\x80\x99s better than having a little fun at work, especially with attractive remuneration?

What you can offer to us..

We are looking for a Marketing Manager with 3 to 4 years of relevant experience in a digital marketing or related role to join our work family and grow our brand together with us.

We promote a culture of collaboration, kindness, teamwork and respect, and work together with our people to grow them on professional and personal levels. As part of the Marketing team Epitome, you will be responsible for managing all digital marketing efforts, including: campaign ideation, planning, buying, optimisation, analysis, insights, and SEO.

The Ideal Candidate

• Passionate about marketing and the role that technology plays in empowering the marketer
• Comfortable in a fast-paced, small team & entrepreneurial environment
• You are organised, detail-oriented and methodical.
• You are a good communicator and collaborate well with others.
• You care a great team player and a Leader
• An affinity for analysing data and making good observations from numbers and reports, knows how to qualify and deliver results
• Personable and relational, can work independently but also works well in a team, values relationships
• Creative and enjoys coming up with new ideas and strategies, able to think strategically, shows initiative, detail oriented and conscientious, proactive
• Responsible and follows through on projects well
• Communicates well, both in person and writing
• Be a team player that is communicative, responsive, teachable and willing to learn
• Highly committed and have a proactive, \xe2\x80\x98can-do\xe2\x80\x99 attitude
• Able to work independently, efficient, fast, responsible, trustworthy and able to meet timelines

• Lead the marketing and communication efforts of the brand to the market with the aim to grow brand awareness, drive traffic and revenue, improve conversion rates ,improve client retention and increase sales
• Managing, implementing, tracking and optimising all our digital platforms (including website), communication channels to deliver a consistent experience to our customers
• Plan the content calendar, create and develop digital strategies, creative campaigns, communications, materials and execution across multiple platforms that drive traffic and conversion
• Analyse and assess the performance of all marketing efforts and engagement, and report regularly to management on results, progress and initiatives
• Drive business objectives by implementing and optimising campaigns across all platforms globally, including, but not limited to: Facebook, Instagram, YouTube, Twitter, Google, LinkedIn, and TikTok
• Set & monitor KPI\xe2\x80\x99s to ensure overarching company objectives are met and on track
• Assign & ensure fulfilment of day to day team tasks
• Execution of all Digital Marketing campaigns
• Manage the planning and delivery of a range of performance marketing campaigns on Facebook, Google, Instagram and Linkedin
• Develop & refine marketing workflows & processes
• Monitor and optimise all digital marketing campaigns to maximise engagement & overall ROI
• Educate the organisation and develop new tactics to optimise digital marketing efforts
• Control all daily, weekly, monthly, event-based and project-based digital marketing spends, across all digital platforms
• Develop actionable plans to optimise & improve company\'s search engine discoverability and traffic
• Ensure daily execution of SEO strategy & processes
• Constantly strive to find new solutions & tools that can improve efficiency & effectiveness
• Analyse all digital marketing efforts & key metrics
• Report paid campaign results back to key stakeholders
• Research & implement the latest developments in digital marketing strategy, emerging platforms, advertising innovation, and the competitive landscape

• Highly detail-oriented
• Excellent knowledge of & experience using various digital marketing platforms
• 3-4 years experience managing digital marketing campaigns
• Hands-on experience in campaign management, implementation, and optimisation (Facebook Ads Manager, Instagram, Google Ads, LinkedIn)
• Proven track record of effective budget management
• Experience with analytics & insights
• Able to think, plan, and execute autonomously
• Experience in campaign management for social media community building, brand awareness and lead generation/customer acquisition
• Exposure to both B2C and B2B marketing context is a plus
• Strong attention to details, logical thinking & analytical skills
• Ability to multi-task and deliver in a performance-driven environment
• Adept with Excel and Powerpoint
• Degree or Diploma in related fields

Epitome Collective