Job Description

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The

Digital Marketing Specialist

will plan, execute, and optimise online marketing campaigns to increase brand visibility and sales across digital platforms. This role requires a balance of creativity, analytical thinking, and technical know-how to build a strong online community and drive business growth.


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Key Responsibilities

Develop and execute digital marketing strategies to promote our grocery retail and trading services. Manage social media accounts (Facebook, Instagram, TikTok, Google Business, etc.) and create engaging content. Plan and run paid ad campaigns on Google Ads and Meta Ads to drive online and offline store traffic. Optimise website and online listings for SEO to improve search visibility. Design and schedule promotional posts, newsletters, and campaigns during festive seasons or product launches. Monitor and analyse performance metrics using tools such as Google Analytics, Meta Insights, and Search Console. Collaborate with the operations and sales teams to ensure consistent branding and messaging. Stay updated on digital trends and propose innovative marketing ideas suited for the retail and grocery sector.
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Requirements

Diploma or Degree in Marketing, Communications, or a related field. At least

5 years of experience

in digital marketing, preferably in retail, FMCG, or e-commerce. Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and social media marketing. Proficiency in using tools such as Canva, CapCut, or Adobe Creative Suite. Excellent communication skills and attention to detail. Ability to work independently, multi-task, and deliver within deadlines.
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Preferred Attributes

Passion for community engagement and brand storytelling. Creative thinker with good visual and content sense. Data-driven approach with a focus on measurable outcomes.
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Employment Detail

Location:

Bukit Panjang, Singapore

Job Type:

Full-time / Permanent

Working Hours:

Monday to Friday, 9:00 AM - 6:00 PM

Salary Range:

SGD 5000 - 6800 per month (depending on experience)
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Why Join Us

Be part of a locally established business expanding into digital platforms. Work in a collaborative and supportive environment. * Opportunity to develop end-to-end marketing strategies for a growing retail brand.