Job Description

Key Responsibilities

• Work collaboratively with digital marketing team mates and executives to craft innovative content for our clients.

• Edit a wide range of content in terms of videos and graphics: unscripted and scripted, using both original and archival footage (including branded content).

• Plan out storyboarding, and scripting to turn general concepts into highly watchable, sharable pieces.

• Identify exciting potential video/photo topics and arranging shoots

• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials/postings

• Illustrate concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.

• Able to write content for video copy, social media (IG & FB postings and websites.

• Strong eye for graphic design and typography

• Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

• Provide creative ideas for content marketing and update website

• Improve user experience in the company\xe2\x80\x99s website

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Proficient in Adobe Premiere and Adobe After Effects, and familiar with Photoshop, Illustrator.

• Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices