Christian Bassett is recruiting a Digital & Media Executive for a European watch & jewelry company.
Responsibilities
Media & Digital
Oversee the media planning and able to translate overall communication guidelines into local plan, keeping in mind the need to build brand and place priority on retail needs
Work closely with retailers, agencies, publishers and HQ on advertising and digital marketing (SEO, social and content) for quality brand exposure and ROI
Evaluate effectiveness and performance of all media buys
Establish good rapport with journalists to generate qualitative media coverage, reach and ROI.
Demonstrate proficiency in proposing and managing photoshoots including securing opportunities with editorial team
Ensure timely submission and accurate PR tracking reports for key markets to provide frequent reporting to Manager with recommendations and action plan
Digital Activations
Work closely with agencies, publishers, retail partners and HQ on digital marketing (SEO, social and content)
Work closely with retail partners to maintain and optimize social media presence
Measure campaign performance against core metrics to extract meaningful insights top optimize and recommend the next step