Job Description

Key Responsibilities

Digital Marketing Strategy

Develop and implement digital marketing strategies tailored to the beauty industry, focusing on brand awareness, community engagement, and e-commerce growth. Manage multi-channel campaigns across social media, search engines, e-commerce platforms, and influencer networks.

Content & Brand Communication

Create and oversee engaging beauty-related content (short videos, tutorials, lifestyle visuals, campaigns) that resonate with target audiences. Ensure brand consistency across all digital touchpoints, including website, social media, and e-commerce platforms.

Social Media & Influencer Marketing

Drive growth and engagement across key platforms (Instagram, TikTok, Facebook, Xiaohongshu, etc.). Identify and collaborate with beauty KOLs/KOCs to strengthen brand visibility and product adoption.

Performance & Growth Marketing

Plan and manage paid media campaigns to boost traffic, conversion, and customer acquisition. Analyze campaign performance, track KPIs, and optimize strategies to improve ROI.

Market Trends & Consumer Insights

Monitor beauty industry trends and consumer behavior to adjust digital marketing tactics. Conduct competitor benchmarking to maintain a strong market positioning.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field. +3 years of experience in digital marketing field. Strong track record in social media management, influencer marketing, and e-commerce promotion. Hands-on experience with beauty-related content creation and storytelling. Familiar with digital tools such as Google Analytics, Meta Ads, TikTok Ads, or equivalent. * Creative, data-driven, and detail-oriented with strong project management skills.