Plan, create, and manage campaigns across digital platforms, including search engine marketing (SEM), display advertising, email, and social media.
Content creation:
Develop and publish engaging content such as blog posts, articles, social media updates, and marketing copy.
Search Engine Optimization
(SEO) and Marketing (SEM):
Improve organic search rankings through keyword research and on-page optimization, and manage paid search campaigns.
Social media management:
Design, build, and maintain a company's social media presence and manage social interactions and campaigns.
Analytics and reporting:
Track key performance indicators (KPIs), use web analytics tools to measure performance, and report on campaign results and ROI.
Other duties
Identify the target audience and research consumer needs.
Establish and manage advertising budgets for different digital platforms.
Oversee the website's user experience and work with designers and developers.
Create high-converting sales funnels.
* Stay up-to-date on current digital marketing trends and modify strategies accordingly.
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