Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference.
DESIGNATION : Digital Platform Operations - E-merchandiser

RESPONSIBILITIES
Do you have a passion for e-commerce and an analytical mindset? Fairprice ON is looking for an ecommerce merchandiser who wants to join our digital adventure and maximize selling for our online store? Then you might be our future e-commerce merchandiser! About the role As an e-merchandiser, you are responsible for maximizing conversions by driving the most commercial and inspiring online store through commercial planning, coordination and execution. You will be in charge of looking after a category for Fairprice On and drive growth through campaigns as well as work with different teams to drive traffic and conversion onsite. You are responsible for managing and/or executing campaigns and project setup via web and app for FairPrice On. You are required to be familiar with system flows and understand the different possible promotion mechanics and ensure all online promotional content adheres to business guidelines and specifications. You are also expected to work closely with national category buyers, marketing, technical support and customer service teams to improve FairPrice ON’s service offering and user experience.
Key tasks and responsibilities Campaigns

• Work closely with national category buyers and marketing team to roll out campaigns and new initiatives, ensuring smooth customer shopping journey for FairPrice Online customers
• Oversee campaigns from start to finish with seamless execution
• Manage the creation of banners, subbanners, campaign landing page etc.
• Monitor and share the performance of campaigns during and after (review)
• Identify and implement key learnings for future campaigns

• Setting the category strategy: you’ll establish strategy, drive initiatives and use vision and creativity to impact the customer experience and grow the category revenue
• Knowing your category: You’ll know your customers and supplier better than anyone and are always thinking about what is next for the business
• Analyze competitors and define action plans (content, tactical and thematic campaigns)
• Track category performance daily and drive growth of category through onsite efforts
• Improve customer journeys (UX) following the analysis of path-to-purchase, category/SKU sales and competing benchmarks
• Identify and ensure promotion effectiveness within category

• Support end-to-end testing for new enhancements on platform’s user interface and experience
• Lead A/B testing and drive initiatives to improve category performance

• Degree with minimum 1 year of eCommerce experience and preferably with experience in retail, FMCG, sales, account management, business development, marketing or communication
• Self-motivated team player with excellent business acumen and interpersonal and communication skills
• Have a passion for digital with a robust understanding of ecommerce, site KPI’s and digital trends
• Ability to set clear objectives and performance measures
• Innovative approach with a strategic mindset and a strong motivation to constantly improve and reach new goals
• Analytical and process-oriented, comfortable making data-driven decisions
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
• Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities