Job Description

• SND - Sales & Distributions
• Singapore
• Cathay Pacific
• Application Deadline

25 Oct 2023

Company Description

Let your passion fly! We\'re proud to be one of the world\'s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that\'s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won\'t be your last. It could take you anywhere. Join us and discover just how far you can go!

Role Introduction

To ensure the airline\'s direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.

To develop and execute sales strategies to drive revenue growth and increase customer acquisition.

Key Responsibilities

Website Content and Communication

• Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate
• Help to uphold the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
• Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market
• Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
• Coordinate with outports and vendors for translations

Digital Promotions and Campaigns

• Work closely with Digital Sales, Lifestyle Business Development, and Marketing Teams to drive campaigns
• Build landing page for campaigns, including banner set up, web optimisation, and web experience
• Support local sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate

Database Management

• Manage email marketing platform (Salesforce Marketing Cloud), including database management and campaign execution.
• Develop and maintain email marketing templates, including copy, images and multimedia.
• Plan and execute regular email marketing including incorporating and adapting Head Office and local communication messages
• Analyse email marketing campaign performance and make data-driven recommendations for optimization.
• Develop and execute A/B and multivariate tests with relevant stakeholders.

Analytics

• Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
• Systematic analytics and reporting on website specific data to provide recommendations for enhancements

Search Engine Marketing and Search Engine Optimisation

• Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation
• Consult on regional performance of SEO (for always-on marketing)

Benchmarking

• Help conduct competitor analysis of web experience and ensure digital channel experience is competitive
• Actively share learning and best practice with other local team and leverage work done by other Outports when fit for purpose
• Monitor marketing strategies used by competitors and industry leaders

Retailing Tools and Platforms

• Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training

E&A

• Emergency and Accident and Crisis Response responsibilities as required

Requirements

Academic Qualifications

• Tertiary education qualification

Knowledge, Skills, Training and Experience

• One year\'s experience in a similar role is preferable
• A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience
• Experience of working in a similar digital or e-commerce role
• A demonstrable passion for digital and commerce
• Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
• Strong numeracy skills and experience of working with data to tell a story
• Familiarity with digital tools including Adobe Experience Manager, Adobe Analytics and Salesforce Marketing Cloud.
• Ability to manage multiple projects simultaneously and prioritize tasks.
• Adapts to and embraces constant change

Benefits

Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world\'s Top 10 Global Airlines.
Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.

Cathay Pacific