Job Description

Role Objectives:

Strengthening the regional capability of Digital + Social Marketing pillar of the newly imagined e-Retail function within TR APAC, by scaling up existing capabilities and exploring breakthrough in new retail driving opportunities. Optimizing resource between local market and regional geography. Better adapted to the new ways of working to service to brand stakeholders.

Summary of key responsibilities:

Scaling up Existing Capability: Fill Bandwidth, take over specific account / brand POC

Digital Marketing - Lead in APAC (30%)*
a) Media Planning and execution -will be dedicated to one brand cluster. Develop and execute digital and social (360) media planning, execution and optimization to drive reach, recruitment and sales conversion.


b) E-Retail Campaign Execution - Design, develop and execute online or O2O campaigns on MPs based on brand briefs to drive recruitment, engagement and conversion.


c) Creative Development - Manage the end-to-end production of digital creative assets, ensuring timely delivery, brand consistency, and alignment with campaign objectives.


End-to-end management of KOL / KOS campaigns, branded livestreams, including influencer selection & vetting, relationship management, campaign briefing, budget handling, content approval, on-site management if any, and performance tracking . Support in China and Lead in Rest of APAC (20%)*
Paid Social as a key component of our 360 Digital Media Planning. Support in China and Lead in Rest of APAC (20%)*

New Capability: Build strategy, work out business case and ROI, Investment model, create pilots , optimize and commercially scale across brands and regions,

Omni Retail --Develop seamless omnichannel consumer journeys by incorporating innovative digital +Social strategies to drive cross channel conversion , AUS/ IPT and repurchase (e.g Leverage Social CRM on retailer handles e.g., RED, WeCom), OTA- led O2O campaigns. Lead initiatives in China and APAC with Chris. (20%)*
Digital in Store - Bring digitally led engagement and animation in-store, especially in HPPs. Lead in APAC (10%)*