Job Description

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Director Digital Sales - Wealth

Requisition Number: 45527
Job Location: Singapore, SGP
Work Type: Office Working
Employment Type: Permanent
Posting Start Date: 14/12/2025
Posting End Date: 29/12/2025
:
Job Summary
We are seeking a senior sales-driven leader to accelerate digital and hybrid sales performance across our affluent portfolio - including Wealth, Deposits, and Affluent Segments.
This is not a traditional marketing role. This is a sales optimisation and growth leadership role: shaping end-to-end funnels, influencing product squads, driving frontline alignment, and ensuring every campaign translates into real sales outcomes.
Digital knowledge is a plus - but the core requirement is someone who understands:

• How sales teams think
• How affluent customers decide
• How to remove friction in the journey
• How to convert leads into funded accounts and invested AUM
• How to challenge stakeholders until results move

Key Responsibilities
1. Own Sales Throughput Across Affluent Products

• Drive conversion across Wealth (FX, RSP, UT, DPM), Deposits (CASA, Bonus$aver, TD) and Priority / Priority Private segments.
• Analyse funnel at each stage.
• Push relentlessly for higher funding rates, higher activation, and cross-sell performance.
• Champion "next best product" journeys to boost multi-product AUM.

2. Lead a Team of Campaign Managers

• Guide juniors on how to translate marketing activity into sales results.
• Coach them on sales thinking: objection handling, urgency creation, and move from "task-based" execution to "sales outcome accountability."

3. Partner Closely with Product Owners & Frontline

• Work with POs, Relationship Managers, Affluent Teams to optimise NTB journeys.
• Run monthly sales deep-dives to improve conversions.

4. Translate Data into Sales Insight

• Work with our data champions, use dashboards, CDP segments, and analytics to diagnose revenue opportunities.
• Recommend clear sales actions (targeted segments, product bundles, lead prioritisation).
• Ensure experiments and A/B tests are tied to sales, not vanity metrics.

5. Influence the Entire Conversion Ecosystem
Work with:

• Product.
• Media & Owned Channels.
• Martech.
• Creative Studio.
• Agency partners.
• Ensure every stakeholder understands the "sales why" behind campaigns.
• Remove operational blockers that slow down customer conversion.

6. Improve Sales Journeys & Customer Experience

• Review landing pages, banners, and call scripts for clarity and customer persuasion.
• Identify frictions in digital flows or offline onboarding and drive fixes.
• Push for experimentation that enhances from intent to application to funding to AUM."

What Success Looks Like

• Improved conversion rates across all affluent journeys.
• Higher funded accounts & AUM from digital leads.
• Faster turnaround from application to activation.
• Strong partnership with frontline teams & product.
• Clear sales playbooks and repeatable growth patterns.
• Better quality leads and reduced wastage.
• Predictable, stable revenue contribution from digital channels.

Our Ideal Candidate

• 8+ years in sales, growth, sales strategy, sales operations, or frontline advisory roles.
• Strong exposure to affluent or wealth products (FX, UT, investment advisory, insurance, deposits).

• Worked with MarTech, CDP, or performance dashboards.
• Exposure to digital onboarding and online-to-offline journeys.

• Understanding of affluent customer needs

• Wealth product knowledge

• Regulatory and compliance familiarity for wealth product sales

• Experience with digital channels, analytics tools, or campaign execution.
• Experience managing or supporting revenue teams, frontline teams, or sales funnels.
• Demonstrated ability to influence stakeholders and "get things moving."
• Excellent commercial instinct and customer persuasion skills.

Role Specific Technical Competencies

• Sales-first mindset
• Strong commercial instinct
• Comfortable working with senior frontline leaders
• High accountability for outcomes
• Structured problem solving
• Clear communication & persuasion
• Ability to drive urgency
• Comfort with numbers & funnels
• Coach / mentor mindset

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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