Job Description

Key Roles and Responsibilities:

Leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products. Execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility. Translate consumer needs into product requirements working with product management and development teams. Develop and record go-to market strategy for new products. Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch. Enhance product definition and positioning using competitive information, market and product analysis. Manage the marketing activities for a portfolio of complex products/services through their full life cycle. Responsible for taking the propositions to market and ensure their commercial execution success. Work closely with a variety of internal stakeholders to implement and execute the GTM strategy in the country. Tasked with creating and deploying a GTM framework that provides a commercial blueprint for propositions launches. Facilitate market research approach, methodology and integration of findings into product marketing department driving organisations go-to-market approach. Identify opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels. Conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances. Manage presales opportunities and implementation of the identified projects. Develop and manage the implementation of local policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy. Assume the role of "go-to-market" lead for the country and align sales with key opportunities. Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps. Merge data driven market understanding with customer feedback to prioritize go to market strategies. Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved.

Knowledge, Skills and Attributes:

Broad knowledge of the business and products Advanced knowledge of strategy development, market planning, scenario planning, and market modelling Ability to work in a cross-functional environment with tight timelines Must be capable of developing and maintaining strong relationships across the organisation (and externally) in order to properly integrate strategies and plans Excellent organisational skills, attention to detail Demonstrate open and candid communication Initiative to ensure goals are achieved Demonstrates resourcefulness in getting things accomplished Ability to use judgement to make decisions about work process and apply improvements Ability to present complex topics to technical and non-technical audiences Strategic thinking and business acumen Excellent quantitative and qualitative analytical skills Proven ability to translate and integrate business goals and consumer insights into project plans and programs

Academic Qualifications and Certifications:

Master's degree in business or marketing Relevant certifications

Required Experience:

Significant experience with demonstrated achievement in leading go to market strategies and product marketing initiatives to meet goals and objectives Significant experience in a pre-sales/sales role Direct supervisory/management experience leading a team of individual contributors and managers Significant corporate, market, and business strategy experience with thorough knowledge of the health industry with emphasis on: * Management and broad business experience across functional areas