Job Description

We are seeking a highly motivated and analytical Growth Marketing Director to join our dynamic team at Parcel Perform. As a Growth Marketing Director, you will lead and be responsible for developing and implementing innovative strategies to drive rapid and sustainable user/customer acquisition, engagement, and retention for our Parcel Monitor consumer value proposition. Your role will be crucial in optimizing our online presence for Parcel Monitor, increasing revenue growth through data-driven strategies and growth initiatives to contribute to the overall growth of the company.

WHAT YOU WILL DO

1. Strategy development: Define and create comprehensive growth strategies with metrics and prioritization for Parcel Monitor to align with the company\'s objective. Identify and grow opportunities in both existing and new markets, and collaborate with cross-functional teams to ensure alignment of growth initiatives with product development and marketing efforts.

2. User insights and product optimization: Find opportunities to increase revenue and minimize expenditures by gathering user insights. Leverage analytics tools and utilize A/B testing, data analysis, and user behavior insights to optimize conversion funnels, landing pages, and user experiences. Interpret data, identify trends and create actionable insights from data that guide decision-making and support ongoing optimization efforts.

3. User Acquisition: Lead and drive efforts to acquire new users through various channels such as digital marketing, SEO, SEM, social media, partnerships, and more. Execute data-driven strategies that result in increased user acquisition, conversion rates and revenue generation. Identify and target high-potential markets, segments, and channels for maximum impact.

4. User Retention and Engagement: Develop and implement strategies to increase use retention and engagement, including email marketing and user segmentation etc. Analyze user behavior and feedback to identify opportunities for product improvements and enhancements.

5. Monetization of traffic: Continuously enhance our ability to monetize the growing traffic around our service with existing (i.e., Adsense) and new monetization channels, optimize our value proposition towards advertisers and develop strategies to further drive business impact of our consumer value proposition.

WHO WE ARE LOOKING FOR

Bachelor\'s degree in Marketing, Business, or a related field.

Proven, hands-on experience as a Growth Hacker, Digital Marketer, Product Manager or similar role in a fast-paced, technology-driven environment. Ideally in the Logistics or E-commerce industry.

Strong understanding of digital marketing concepts, including SEO, SEM, social media advertising, analytics tools and content strategies.

Proficiency in data analysis and A/B testing methodologies; ability to draw actionable insights from data.

Excellent communication skills to collaborate with cross-functional teams and present findings to stakeholders.

Up-to-date with the latest trends, technologies, and best practices in growth hacking and digital marketing.

Self-starter with a strong sense of ownership and the ability to thrive in a fast-paced, results-oriented environment.

WHAT YOU WILL RECEIVE IN RETURN!

The opportunity to work in a fast-growing, exciting and innovative business that will revolutionize the e-commerce logistics industry. You will be the needle of success on the growth of a global product that will become a key platform behind successful e-commerce logistics operations worldwide.

The ability to continuously learn and develop in an international team environment with you being a critical driver of our event initiatives. You will work closely within the Marketing team and cross-functionally with other departments.

An environment where everybody focuses on continuous growth. We work with you on your strengths and weaknesses to further your own personal development.

ABOUT US

For e-commerce merchants and marketplaces in pursuit of growth in a global, competitive economy, every order counts.

Parcel Perform is a team of logistics and data experts setting the bar for the delivery experience from pre-checkout to returns.

By harnessing the power of data and integrations our platform helps businesses improve customer lifetime value, lower logistics costs, and advance customer service operations, fuelling growth and expansion.

In the past years, we\'ve helped some of the world\'s most forward-thinking enterprise clients-namely Zalando, Wayfair, Shopify and Nespresso-achieve their business ambitions. We are also proud to support Quiet Platform\'s goal to revolutionize the logistics industry with our industry-leading logistics data foundation.

With Parcel Perform, e-commerce businesses can now make every order, every shipment, and every loyal customer count.

For more information, please visit our website .

Parcel Perform