Job Description

Engages in business development strategies and programs in support of Oracle\'s Sales Organization.

Oversees the development of strategic market/product line business plans and marketing programs to support sales in designated market segments. Engages in many areas of business development to include strategy, programs, demand generation, building pipeline, increasing deal size, and account planning. Analyzes market data to identify trends/opportunities and develops strategic direction from market information. Identifies volume and strategic customers. Primary interaction is with Oracle sales force; however, may interact with external customers as it relates to the development and facilitation of ongoing business and/or business relationship. Supports the business by interfacing with the sales organization and other internal groups (such as Product Development, Operations, GBUs, Marketing, etc.)

Acknowledged authority within the Corporation. Acts as a leader of large-scale company initiatives. Viewed by peers as a leader and top contributor and by line management as a key business partner. 12+ years of Marketing/Business Development experience in the technology industry, preferably software industry. Experience should include relationship management. Conversant in Oracle technology and product strategies. Ability to determine strategy and tactical plans that deliver tangible results. Strong written, verbal, and interpersonal skills. BA/BS degree or equivalent, advanced degree highly desirable.

Qualifications

Develop, plans and executes Alliances and Channels (A&C) business plans & marketing strategy. Measures partner demand generation marketing programs to grow indirect sales pipeline and revenue.

Meets with A&C Sales and Program leaders to create strategic marketing plan in support of pipeline and revenue objectives. Develops and implements tactical marketing programs in conjunction with Channels Partners.

Provides execution support for A&C marketing programs including quarterly business reviews, partner advisory boards meetings. Tracks lead flow to ensure the appropriate channels team are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to virtual team leads. Communicates program status, action items, and deliverables across different stakeholders.

Developing content to write, edit and proofread blogs, articles, social media, electronic direct mailer and monthly newsletter. Assisting the A&C leadership to craft messages to promote solutions or campaigns.

Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Excellent writing and editing skills in English. High degree of technical and strategic understanding of Technology, Applications, Hardware and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

Builds long term, strategic relationships with named and vertical business alliance partners.

Facilitates the development of strategic marketing and new business plans for all assigned partners to meet or exceed assigned business goals. Works with Partners to identify opportunities and create demand through lead generation activities and target account selling strategies. Actively track joint sales pipeline and meet or exceed quarterly and annual revenue targets. Develop and maintain relationships with global counterparts to leverage corporate initiatives and to ensure adherence to Alliances and Channel standards. Monitor partners business results, making recommendations for improvements to increase penetration for the strategic partners. Establish rules of engagement and operational escalation procedures to quickly identify and resolve issues.

Provide leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Recommends and justifies major changes to existing products/services/processes. Demonstrated track record developing and managing Global Partnerships and driving Partner account activity. Strong analytical, sales channel and marketing skills preferred with the ability to influence. Secondary education in Marketing or a related field preferred.

Oracle