Job Description

We're building something new at Castlery - a fast-growing sub-brand that's redefining what flat-packed furniture can be. With bold, functional designs made for first homes and everyday living, we're out to prove that good design doesn't have to mean high price tags or disposable quality.
Born in Singapore and powered by Castlery's global scale, this new brand blends smart engineering with playful style to create furniture that looks good, works hard, and actually lasts. It's design made accessible, approachable, and fun - crafted for the next generation of homes across the US (and soon, the world).
We are looking for an Ecommerce Content Marketing Specialist to join our team.
What you'll be doing:

• Develop visuals, videos, and copy for e-commerce, marketplaces, and campaigns, blending SEO and US consumer insights to drive conversions.
• Deliver short-form videos for TikTok, IG Reels, and YouTube Shorts that capture our brand's playful energy and boost engagement.
• Create and adapt content for Meta, TikTok, Google, and Amazon Ads, while localizing for different markets without losing brand personality.
• Plan, execute, and evaluate go-to-market launches and seasonal campaigns, ensuring timely, on-brand delivery.
• Track trends, competitors, and seasonal retail moments to inspire content, while streamlining creative processes for efficiency.
• Use performance data to fine-tune creative, learning what drives clicks, conversions, and repeat engagement.

What you need to succeed:

• Bachelor's degree in Marketing with 1-3 years' experience in content marketing or communications (in-house preferred; agency background a plus).
• Proven ability to create high-performing content across e-commerce platforms, marketplaces, and social media channels.
• Strong written and verbal communication in English and Mandarin, with awareness of US consumer behavior and home/interior trends.
• Comfortable working in a fast-paced environment, collaborating across teams, and managing multiple campaigns end-to-end.
• Data-driven mindset with experience using insights to refine creative; Adobe Creative Suite or video editing skills a plus.

Built for Real Life, Designed for What's Next
At Castlery, we've spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.
Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.

Skills Required