Job Description

We are seeking a proactive and detail-oriented E-Commerce Digital Marketing Executive to manage our Shopify website and drive online marketing initiatives. This role combines hands-on website management with digital campaign execution across Google, Meta, and social media platforms. The ideal candidate is both creative and analytical, with a strong understanding of e-commerce performance metrics.

Key Responsibilities:

Shopify Website Management


Upload and update products with accurate descriptions, images, and SEO-friendly content. Maintain and refresh website banners, collections, and landing pages. Monitor site performance and user experience, flagging issues proactively.


Digital Marketing & Analytics


Manage Google Ads campaigns (Search, Display, Shopping) to maximize ROI. Run and optimize Meta Ads (Facebook/Instagram) for awareness, traffic, and conversions. Track, analyze, and report performance via Google Analytics, Meta Ads Manager, and other tools. Interpret ad reports to recommend improvements and scale successful campaigns.


Social Media & Content


Plan and execute content posting on social media platforms. Ensure consistent branding across website, ads, and social media. Coordinate with designers/photographers for creatives and visuals. Monitor engagement and community feedback to optimize posting strategies.

Requirements:

Diploma/Degree in Marketing, E-Commerce, Communications, or related field. 1-3 years of hands-on experience in e-commerce or digital marketing. Proficiency in Shopify, Google Ads, Meta Ads, Google Analytics, and SEO. Strong understanding of ad performance metrics, reporting, and campaign optimization. Knowledge of Canva/Photoshop or equivalent tools for basic creatives is a plus. * Detail-oriented, analytical, and able to multitask in a fast-paced environment.