Job Description

We are seeking a dynamic and results-driven individual to lead our E-Commerce marketing efforts. This role is responsible for end-to-end campaign management, affiliate and creator partnerships, paid ad strategy, and performance analysis on E-Marketplace focusing on TikTok. The ideal candidate is highly organized, creative, and analytical, with a deep understanding of TikTok's ecosystem and trends. You will work cross-functionally with internal teams and platform partners to drive engagement, brand visibility, and sales conversion.

Key Responsibilities:

Contribute to the growth of the e-commerce business by enhancing customer experience, Conduct data analysis to generate commercial insights and support business decision-making. Drive revenue and profitability across all digital platforms. Monitor sales, promotions, marketing initiatives, and social media activities to identify strategic opportunities and partnerships. Coordinate with cross-functional teams to execute brand, marketing, and e-commerce activities. Implement customer retention and loyalty programmes to maximise customer lifetime value. Oversee order fulfilment processes, including store pickups, deliveries, and returns. Manage relationships with platform partners and external stakeholders. Plan, execute, and optimize TikTok marketing campaigns to support brand and sales objectives. Coordinate product focus, promotional mechanics, and campaign timelines with internal teams. Recruit, onboard, and manage TikTok affiliates and creators. Prepare and communicate campaign briefs, ensuring alignment and timely posting. Track and analyse affiliate and creator performance metrics to improve ROI. Set up, manage, and optimise TikTok Ads to drive awareness, engagement, and conversions. Monitor ad budgets, audience targeting, creatives, and overall ad performance. Track key performance metrics such as CTR, CVR, ROI, engagement, and reach across TikTok and digital campaigns. Generate weekly/monthly performance reports and provide actionable insights to enhance results. Work closely with design, marketing, logistics, customer service, and e-commerce teams to align TikTok and digital strategies with brand objectives. Liaise with platform representatives (e.g., TikTok Key Account Managers) for best practices, insights, and campaign support.

Requirements:

Diploma or Degree in Marketing, Business, or related field 1-2 years of experience in e-marketplace operations or digital marketing with hands-on experience in TikTok, Shopee, or Lazada platforms and/or managing TikTok creators or affiliate programs preferred. Strong analytical skills with proficiency in Excel or Google Sheets Familiar with TikTok Ads Manager and creator marketplace tools Creative mindset, self-driven, and able to work in a fast-paced environment
Job Types: Full-time, Permanent

Pay: $3,000.00 - $3,800.00 per month

Benefits:

Employee discount
Work Location: In person