Job Description

Working closely with local markets\' digital team, develop strategy and plans to enhance onsite user experience / interface (UX/UI), optimize conversion rate and manage site visuals / content per marketing and promotion calendars. This person will also be tasked with regular site operation routines such as product listing / delisting, KPI metrics reporting, campaign page setup & copywriting etc. as part of the job scope.

This role will also open the door to get involved in new ecommerce platform rollout in Asia Pacific. Primarily focus of this role will be Singapore, Malaysia and India; with possibility to extend the service other southest asian countries.

• Product go-live: Ensure products are activated per launch plan and properly assigned with categories
• Post campaign housekeeping: Disable pricing, promotion tagging, banners from last campaign
• Campaign page activation: Partner with local marketing and digital team to set up webpage with relevant content based on marketing and promotion calendars
• Search engine optimization (SEO): Understand SEO algorithmic developments and partner with Global HQ to cascade best practices into local markets
• Conversion rate optimization: Develop strategy to optimize conversion rates - A/B testing, website copywriting enhancement, experimenting with design, simplifying user interface/experience (UI/UX)
• Onsite keyword search optimization: Optimize search results based on relevant keywords
• KPI Reporting & Tracking: Regular performance update to relevant stakeholders and identify opportunities for improvement
• Content management and copywriting: Partner with local marketing team to get the relevant content onsite and optimize to drive conversion rates
• Partner with Global HQ in new ecommerce platform rollout in Asia Pacific
• Able to manage multiple projects within the scope of work and stay on task

Required experience/skills:

• Diploma or equivalent experience/ Bachelor/ Diploma in Business / Marketing / Digital Marketing / E-commerce or equivalent.
• Sound knowledge of website management and operations; with at least 3 - 5 years of proven experience of site / conversion rate optimization in client or agency side, preferably in fashion or retail industries
• Relevant experience using Saleforce Commerce Cloud to manage brand.com websites is a must; experience with Sitecore is a plus
• Solid understanding of SEO and how it can impact website performance
• Previous experience working in regional capacity supporting local markets with website optimization initiatives.
• Strong copywriting skills
• Proficiency in MS Excel. Knowledge of Photoshop / Illustrator / HTML will be a plus.

Interested candidates, who wish to apply for the advertised position, please email us an updated copy of your resume.

We regret that only shortlisted candidates will be notified.

Job Code: JYK

EA License No.: 01C4394

EA Registration No. R1873450

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.

Additional Information

Career Level

Senior Executive

Qualification

Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

5 years

Job Type

Full-Time

Job Specializations

,

Company Overview

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients.

Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd.

Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Our deep market understanding and industry expertise, honed over four decades of operations in Singapore, gives us an edge in driving business change and empowering your organisation to overcome future HR challenges. We combine our expertise with genuine human insights to provide strategic solutions for your HR needs. Our team will partner with you to enhance your HR practices, so you can confidently achieve more.

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its local and overseas subsidiaries and affiliates collecting, using and disclosing your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government\'s COVID-19 health advisories and such other purposes stated in our privacy policy. Our full privacy policy is available at www.persolkelly.com.sg. If you wish to withdraw your consent, please drop us an email to let us know. Please feel free to contact us if you have any queries.

Please visit www.persolkelly.com.sg for a copy of our Privacy Policy.

For more information, please visit www.persolkelly.com.sg

Additional Company Information

Registration No.

200007268E

EA No.

01C4394

Company Size

51 - 200 Employees

Average Processing Time

5 days

Industry

Human Resources Management / Consulting

Singapore Post