Job Description

Educational Psychologist (with Marketing, Digital & Diving Leadership)

Location:

Singapore (regional travel across Southeast Asia & Europe)

Employment:

Full-time

Reports to:

Director of Education (dotted line: Head of Marketing & Digital)

Role Summary

We're hiring a rare hybrid leader: a seasoned

Educational Psychologist

who is also a proven

marketing and product (digital/app) driver

and a

PADI Master Scuba Diver Trainer (MSDT)

. You will design evidence-based learning experiences for children and young people, guide families and schools, and

own growth

across key customer segments in Southeast Asia. You'll lead a high-energy team, translate behavioural science into scalable programmes, and represent OrcaNation with confidence and warmth.

Core Objectives

Deliver impactful, inclusive learning that measurably improves learner outcomes and ocean literacy.

Drive revenue and contribution margin growth

across Tier 1 Schools, FIT, Business & Society, and OrcaDigital. Build a repeatable operating rhythm (OKRs, sprints) that converts strategy into weekly progress while upholding HSEQ.

Scope & Key Outcomes

0) Growth & Commercial Leadership (SEA) -- Revenue and Profit (Primary P&L Focus)

Objective:

Grow sustainable revenue and contribution across four priority segments with clear ownership of pipeline, pricing and profitability.

A. Private Tier 1 Schools

Account-based plans for top international schools; secure multi-year frameworks (residential/day/international trips). Co-design curricula aligned to school calendars, safeguarding and outcomes. Set pricing architecture (tiers, early booking incentives); own contribution per programme. Build referral pathways within school groups.

KPIs:

contracted schools; multi-year deals; average programme value; rebooking rate; contribution/student.

B. Free Independent Travellers (FIT)

Develop modular, high-margin eco-adventure offers (eco-diving, conservation workshops, family experiences). Scale D2C via performance marketing, affiliates and select OTAs; seasonal "hero" campaigns. Yield management: price corridors, promo governance, inventory controls by capacity/HSEQ.

KPIs:

CAC/LTV; conversion; utilisation; ancillary attach; contribution/booking.

C. Business & Society (Corporate, NGOs, Universities)

Design CSR/ESG-aligned programmes (blue carbon, restoration), leadership offsites, skills-based volunteering. Build a lighthouse client portfolio via chambers, councils and destination partners. Pricing models: day-rates + outcome-based where appropriate.

KPIs:

new logos; recurrence; cycle time; contribution/event; case studies.

D. OrcaDigital (Products, Platform & Community)

Shape digital learning journeys (badges, journals, parent dashboards) with freemiumpaid pathways. Monetise via licences/subscriptions (school/family/corporate), in-app upgrades, certification bundles. Drive engagement that reinforces physical programmes (pre-trip orientation, post-trip reflection).

KPIs:

paid licences; ARPU; WAU/MAU; D30/D90 retention; digital physical conversion; contribution/cohort.

Operating Rhythm & Ownership

Maintain a

12-month rolling pipeline

and

120-day forecast

; run weekly pipeline reviews with Sales/Marketing/Delivery. Chair a

Pricing Council

; set discount guardrails and contribution thresholds. Co-lead

30-day Q2C sprints

to move deals from interest contract delivery cash. Partner with Ops (capacity/HSEQ), Finance (unit economics), Product (app roadmap), and People (capability for growth). Lead a cross-functional pod of

5-10

to deliver segment OKRs; publish wins and learnings.

1) Programme & Curriculum Design (Educational Psychology)

Design, evaluate and improve experiential programmes using developmental/cognitive/social psychology. Build inclusive practices (differentiation, SEN-aware strategies, safeguarding). Establish measurement frameworks (pre/post assessments, observational rubrics) to evidence learning, wellbeing and pro-environmental behaviours.

2) Instructional Diving Leadership (PADI MSDT)

Act as

MSDT

for selected youth/parent cohorts; uphold duty of care and HSEQ. Mentor instructors; standardise lesson plans, safety briefings and risk assessments. Co-create ocean-literacy content blending psychology, ecology and dive skills.

3) Marketing, Communications & Stakeholder Engagement

Craft narratives and campaigns for

children, parents, schools, corporates and partners

. Lead insight work (personas, JTBD); translate into content calendars, events and partnerships. Serve as public ambassador: talks, webinars, school briefings, media commentary.

4) Digital & Product (App)

Define and prioritise learner-facing app features with Product/Engineering. Run discovery interviews and usability testing; ship improvements on a sprint cadence. Set analytics (engagement, retention, learning milestones) and report insights.

5) Team Leadership & Delivery Excellence

Manage a

5-10

person team (educators, content, coordinators). Build performance rituals (OKRs, weekly stand-ups, retrospectives). Plan and execute

events

(school showcases, community activations, partner summits) end-to-end.

Success Metrics (illustrative)

Learning & Satisfaction:

CSAT 4.6/5; demonstrated learning gains within 12 months; zero major HSEQ incidents.

Growth:

pipeline coverage; win rate; pricing discipline; contribution by segment; rebooking/retention rates.

Digital:

paid licences; ARPU; WAU/MAU; D30/D90 retention; digital physical conversion.

People:

team engagement 80%; on-time delivery of campaign/curriculum sprints.

Required Qualifications & Experience

10 years

relevant experience in educational psychology / child & adolescent learning.

Master's in Psychology

(educational/child/clinical/counselling focus welcome).

Master's in Marketing

(or equivalent) with extensive marketing & communications experience.

PADI MSDT

with

500 logged dives

and

100 course certifications

issued. Proven leadership of

5-10

person teams (hiring, coaching, performance).

Digital marketing

proficiency and

app/product collaboration

experience.

Event organisation & management

track record.

Exceptional communication

--natural, fluent written and spoken presentation skills.

Languages:

Fluent

English and Dutch

(additional languages a plus).

Willing to travel

across

Southeast Asia and Europe

.

Competencies

Human-centred, data-informed decision-maker; turns insights into action. Inclusive educator with high EQ; comfortable with children, parents, schools and corporates. Clear, persuasive storyteller; strong copy and presentation craft. Operationally excellent; plans, budgets and executes with discipline. Outgoing, resilient, calm under pressure; models safety and professionalism.

Nice-to-Have

Safeguarding frameworks and SEN expertise. Familiarity with ed-tech stacks (LMS/LXP, GA4/analytics, basic SQL). Public speaking portfolio (conferences, media).

Application

Please send your CV, a brief note describing a learning programme you designed (what worked/what didn't), and one portfolio sample (e.g., campaign, curriculum artefact, or app case study).


OrcaNation is an equal-opportunity employer. We celebrate diversity and are committed to a safe, inclusive workplace.