Job Description

EssenceMediacom | Media Planner

Description

Overview of job

EssenceMediacom is seeking an experienced digital professional for the role of Senior Media Planner, which is mainly focused on digital. As a Sr. media planner, you will be the key point of contact between clients and local MediaCom team, ensuring excellences on planning/executions and real time visibility on all activities across the region and local markets. You will be custodian of deliveries\xe2\x80\x99 quality and timing, cascading all Global / Regional requests in a timely fashion and driving successful outcomes in partnership with the Local Team.

Reporting of the role

This role reports to the Manager.

3 best things about the job: * Opportunity to work for one of the biggest FMCG accounts, pioneering Performance marketing

• Working with an extremely diverse, international group of individuals both at MEDIACOM and at the client
• Opportunity to expand the learning on Digital technology & platforms, High visibility within MEDIACOM and at the client where your work is sure to be seen & appreciated.

Measures of success \xe2\x80\x93

In three months:

• Become knowledgeable of the client\xe2\x80\x99s business, ways of working, key client teams and internal teams, and the brand strategies for 2021 and 2022
• Understood client\xe2\x80\x99s processes and reporting requirements & start liaising with local markets to start shaping plans as per global strategies and as relevant in their market, also provide accurate and timely reporting to the global MediaCom team
• Regularly attend weekly/monthly calls with global MediaCom teams providing status and updates on live local market plans, highlight issues or best practices if any
• Become hands on local market End to End(from planning to executions across all touch points)

In six months:

• Established ways of working seamlessly with in market teams and become the go to person for all requirements for client for both internal (local markets and global MC) and external (global client) stakeholders;
• Independently manage reporting process, digital buys and be on top of campaigns that are currently live in markets \xe2\x80\x93 sharing best practices and any other positive results
• Gain trust and confidence of all relevant stakeholders \xe2\x80\x93 global and local client teams and in markets teams

In 12 months:

• Guide and review local market teams output, prepare and present media recommendations for ongoing client\xe2\x80\x99s communication plans of local marketing plans to senior global clients for approval/ feedback
• Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
• Share APAC relevant points of view, research and case studies with the business team(s) he/she works with

Responsibilities of the role:

Day to day business management -Work across all aspects of the client business, learning how to work with multiple markets and cultures as well as negotiate strategic challenges from business planning

Network Management-Developing and maintaining excellent relationships with agency and client teams across the region and globe.

Media Planning

• Global/regional media & communications strategy development with market team.
• Aiding the local market teams in the application of globally developed media strategies.
• Develop/propose/deploy new solutions (publishers, formats, targeting, etc)
• Weekly presentation to SK-II brand team on latest performance for your assigned market
• Create consumer journey with markets across all digital channels

Media Coordination A key role of the regional team is to provide up-to-date details for all markets on media planning and buying activities and KPI tracking. Including:

• Deployment of global media processes and strategy
• Ensuring regional decisions and alignment are reflected in market with agility
• Maintaining regional status sheets (what are sheets?) and client marketing calendar
• Having a thorough understanding and managing all the reporting process and requirements in a timely and accurate manner
• Share BIC learnings from one market to another

What you will need:

• Offline experience is a plus
• Business level fluency for English
• Up-to-date knowledge of best-in-class practices in digital marketing
• Experience in using major Google Marketing platforms and Facebook manager
• Excellent communication skills and team work, to liaise with different market teams across APAC
• Proficient in excel and powerpoint

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\xe2\x80\x99 businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \xe2\x80\x9cnew power\xe2\x80\x9d where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\xe2\x80\x99 needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Media Planning Singapore, Singapore Full-Time

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