Job Description

EssenceMediacom | Senior Media Activation Executive Programmatic

Description

About MediaFuturesGroup

MediaFuturesGroup, part of GroupM\'s EssenceMediacom, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L\'Or\xc3\xa9al and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

Visit.essencemediacom.com for more information

About the role

As a member of the MediaFuturesGroup (MFG) APAC programmatic team, you will execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via a demand-side-platform (DSP) or self-service ad platform (Google Ads). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.

Role responsibilities include but are not limited to:

• Directly supports 1-2 markets/accounts
• Able to own up to 2 campaigns E2E at any one time while assisting on others as needed
• ~80% time allocated to individual campaign assignments, ~20% time allocated to non-campaign specific work (e.g. team projects)
• Owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
• Launches campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/AdPlatform) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)
• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (KPIs, 65% Viewability, 98% Pacing), and/or flags potential pacing issues in a timely manner
• Confident and steady in optimization and improvement of campaign performance (not just delivery).
• Keen understanding of platform-specific campaign management best practices, able to build on/revise existing best practices in accordance to changing landscape/requirements
• Intermediate knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, tactical essentials such as inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Good knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Experience
• Good knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
• Good grasp of overall campaign lifecycle and the role programmatic plays within it
• Good project and time manager who demonstrates ability to multi-task between multiple projects/deliverables
• Communicates planning successes, failures, and escalations to line manager in a timely manner
• Able to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

Required

• 1-2 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Good proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, Amazon DSP, The Trade Desk) and/or self-service ad platforms (e.g Google Ads, YDN)
• Has experience planning and executing campaigns delivering against both Brand and Direct Response objectives
• Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc.
• Demonstrable interest in programmatic/ad/mar-tech with knowledge on the current state industry
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

• Google stack experience (Dv360, Google Ads, CM360)
• Exposure to Data Management Platforms (DMPs) or equivalent data organization/deployment tool/platform
• Exposure to feed-based creative setups using Creative Management Platforms (CMPs)
• Exposure to data science teams and campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)
• Experience with Google Analytics (plus certification)
• Experience with running campaigns across multiple countries / languages
• Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)

Programmatic, Biddable, Paid Media & SEO Singapore, Singapore Full-Time

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