Job Description

Company DescriptionInforma Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.The Event Director for Food & Hotel Asia (FHA) is responsible for overall Brand ownership, delivery of quality customer experience, and continuous growth of products to develop and maintain the Brand as a market leading entity.The role will be accountable for identifying growth opportunities in adjacent markets and sectors, employing a keen eye for mergers and acquisitions (M&A) through new product launches, geo-adapts and acquisitions.The Event Director will own and manage the profit and loss (P&L) of a brand, while being responsible for the financial, operational and customer performance of each product. Working with the Marketing and Operations, he/ she will drive revenue growth and improve margin year-on-year. Responsible for a 3-5 year long term Brand / Event plan, the Event Director will lead in innovative thinking, enabling stronger evolution of Brands / Events in the market. He / she will be a known leader in the industry, holding deep insight into market trends and customer needs.PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Own and develop the strategy and direction of products as part of a market leading brand to enrich the value proposition Informa provides
• Accountable for the development and improvement of customer experience for each product / event
• Grow existing brands through M&A strategies such as, new product launches, geo-adapts and acquisitions
• Responsible for successful execution of complementary products for each Brand / Event including conferences and seminars
• Identify new white space opportunities in adjacent markets which can be incorporated into brand and product development
• Create and develop long term (3-5 year) product / brand strategies to achieve product objectives and growth across all brands
• Own the P&L of each Brand in the portfolio and hold accountability for financial, operational and customer performance of products
• Develop and lead Business Unit sales strategies and revenue forecasts in collaboration with Sales Director
• Maintain and strengthen key customer relationships through demonstrating detailed understanding of customer business strategy and needs
• Work with Sales lead to set budgets and targets for Sales team and individuals
• Set strategic approach with the Sales lead for use of sales agents / Joint Venture sales teams to deliver local and international revenue where relevant
• Ensure successful execution of Marketing and Operations elements of product delivery
• Be a figurehead in the industry, understanding the market and developing Informas eminence
• Build personal relationships on behalf of the brand, Sales and Informa as a whole
• Engage the most strategically important customers to ensure needs are met and loyalty is rewarded
• Strategic ownership of floorplan, responsible for initial design and significant strategic changes each year
• Business and Product development add new formats and features with a view to enrich customer experience, attract more buyers and monetise.
• Develop partnerships to scale up the event
• Implement pricing measures to increase revenue and margins
• Consistently grow visitor numbers and buyers over previous years

ILLUSTRATIVE ROLE METRICS:

• Brand (Event/Product) P&L performance

• Gross revenue by event / brand
• Brand (Event/product) revenue performance against target
• Gross Margin Year over Year (YoY) by event / brand
• Profit by event / brand
• Shared metric with Sales and Marketing leadership

• Customer Satisfaction
• Loyalty
• Percentage of rebook
• Net Promoter Score (NPS)
• New product launch success rate
• Brand eminence

• Customer engagement
• Market ranking / positioning
• Cost of sales / Return on Sales Employed (ROSE)
• Event employee performance

• Event churn
• Event satisfaction (internal survey)
• Sales adoption and process performance

• Sales process cycle time improvement
• Key CRM system adoption metrics
• Sales Excellence process adoption

Qualifications

• University Bachelors Degree / University of Applied Sciences qualification
• 5-8 years experience in leading a Brand / Product team with 12-15 years in a Brand / Product role with a multinational organization
• Significant experience in a developing brand and sales strategies with strong sales acumen
• Strong experience in managing relationships with international customers across various regions and cultures
• Ability to act as an independent, inspirational leader with charisma and energy
• Ability to develop relationships at senior levels and support the management of and interaction with high value customer accounts
• Ability to define a sales strategy and supporting campaigns to execute against a set of targets
• Experience of reporting, budgeting / forecasting and associated processes and policies
• Experience of building trusted internal relationships
• Strong communication and follow-through skills
• Ability to collaborate with multiple internal stakeholders and other functions to ensure successful implementation of a matrixed business model
• Required travel approximately 20 - 30%

Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job .

Informa Markets