Job Description

Job Number 23132177
Job Category Sales & Marketing
Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Non-Management

JOB SUMMARY

The Executive, Loyalty Marketing, APEC has responsibility for:

• Loyalty marketing
• Marriott Bonvoy Moments (focused on Asia Pacific excluding China)
• Experiential activation & Partnerships

Reporting to Senior Manager, Loyalty Marketing, APEC, this role will work close collaboration with the corporate office and Loyalty team within APEC, plan and create a closer bond between our guests and our portfolio and loyalty program by creating immersive and memorable experiences in a manner that is locally relevant and aligned with global strategy. In addition, this role is responsible for driving loyalty program / marketing performance within the region.

Success in this role requires to be a proactive team player, strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time. This position will work closely with other departments within the continent/region/area offices.

CANDIDATE PROFILE

Education and Experience

• Degree from an accredited university in Business Administration, Marketing, or related major
• 1-2 years of relevant professional experience in marketing, events, partnership communications, program management, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.

Key experience includes:

• Working with multi-disciplinary teams to achieve a common goal.
• Self-starter and quick-learner who performs well with appropriate supervision and has a track record of producing results and demonstrated ability to lead multi-functional projects to drive concrete results and actions
• Creative mindset of continually thinking and presenting new ideas on how to enhance event experiences and partnerships to create impact to the business.
• Excellent communications and organizing skills. Well organized, detail-minded, manage multiple projects, planning and priorities with on time, on budget delivery.
• Proven ability to interact and influence all levels of the organization through persuasive communication and analysis
• Strong ability to manage through influence rather than direct reporting relationships
• Analytical mindset and familiarity with financial principles
• Experience marketing through various channels: properties, contact centers, direct mail, email, web, social media, etc
• Strong PC skills including MS Word, Excel and PowerPoint.

CORE WORK ACTIVITIES

Loyalty Marketing

• Support on developing strategies, planning processes, and setting KPIs for all loyalty marketing and partnership initiatives that differentiate Marriott Bonvoy and portfolio from competitors.
• Own and manage loyalty marketing brand and marketing governance. Liaise with internal and external parties to ensure all marketing messages are aligned with brand guidelines.
• Other core work activities include the followings but not limited to:
• Regional connection point
• Ideation & Concepting
• Stakeholder alignment
• Approval process
• Budget management and tracking
• Research, trends, and POV analysis
• Agency management
• RFI/RFP development & distribution
• Campaign execution within a quick turnaround time

Marriott Bonvoy Moments

• Execute Marriott Bonvoy Moments strategy by closely collaborating with partners, Area teams, hotels, various stakeholders to deliver seamless member experience in Asia Pacific excluding China.
• Be the advocate of all above-property and on-property Marriott Bonvoy Moments submission in Asia Pacific excluding China.
• Conduct and keep track of the full year calendar and results on all Asia Pacific (excluding China) Marriott Bonvoy Moments and marketing activities.

Experiential Activation & Partnerships

• Execute and monitor experiential campaigns that drive conversation and engagement with loyalty program and portfolio in a meaningful way.
• Ensure marketing and event activation plan is executed flawlessly and in line with the marketing rights negotiated for the partnerships
• Other core work activities include the followings but not limited to:

• Buzz activation / project management
• RACI/stakeholder alignment & approvals
• Budget management
• Agency management
• Messaging & PR alignment
• Pre, during & post communications
• KPI measurement & reporting

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world\xe2\x80\x99s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,\xe2\x80\x8b begin your purpose, belong to an amazing global\xe2\x80\x8b team, and become the best version of you.

Marriott