Job Description

The Executive, Marketing (Digital) will support the digital strategies and framework, manage and disseminate information timely, and develop digital marketing capabilities to maximise publicity and revenue for the arts centre.

Key Responsibilities

Content Management

• Maintain digital marketing platform operations and support internal users, including troubleshooting issues and handling enquiries.
• Update Esplanade’s websites via content management systems (CMS).
• Manage the performance and taking ownership of the technical construct, including CMS, UX tools, analytics and responsive design.
• Develop, implement and monitor the necessary systems, policies and procedures for the effective management of CMS and customer relationship management (CRM) systems.

Project Management

• Work with various departments and stakeholders to manage and deliver digital projects and initiatives.
• Email Marketing & Automation includes design and implement email campaigns via email marketing tools to market programmes, activities, promotions and communications
• Facilitate email marketing lists and CRM based on requirements from cross-functional teams and ensure customer profiles and history are properly and securely managed
• Track and analyse behaviour and effectiveness of email campaigns and produce regular reports with actionable insights and recommendations
• Design and develop creative assets for digital marketing such as social and programmatic banners.

Job Requirements

• A diploma/degree in visual communication, digital media, IT or related field
• Minimum 1-2 years' relevant working experience
• Possess graphic design and communications background
• Well-versed in Adobe Creative Cloud applications (minimally Photoshop and Illustrator) or other visual design and wireframing tools
• Proficiency in HTML, CSS, and/or JavaScript is a plus
• Proficiency in Figma is a plus
• Proficiency in Sitecore, Mailchimp and Microsoft Dynamics is a plus
• Familiar with Google Analytics and Google Tag Manager as a platform user
• Creative thinker with a strong aesthetic sense, able to create high-impact designs
• Self-motivated and able to multitask in a fast-paced, rapidly growing environment
• Ability to manage design/UX projects that address both user and business needs would be advantageous, though not essential

If you are keen to apply for this position and satisfy the requirements, we invite you to send your application to hr@esplanade.com with your resume and an indication of your current and expected salary as well as details of your experiences. We thank you for your interest in the position and Esplanade. Only shortlisted applicants will be notified. Apply Now