Job Description

Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;

Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;

Monitor, analyse and report campaign performance results against targets set by the business;

Reports to the Marketing Manager and works closely with them to align plans for the business\xe2\x80\x99s goals, direction and objectives;

Work closely with all functional support teams in PR, Digital & Brand to align campaigns to ensure smooth execution and consistency in communications;

Utilise creative channels to maximize promotional opportunities for the AirAsia airline business in a cost-efficient manner to build a consistent level of \xe2\x80\x9cbuzz\xe2\x80\x9d around the brand;

Assist to produce content strategies for campaigns for various purposes (social media, EDM, ad copies and visuals etc.)

Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

Monitor progress of campaigns using various metrics and submit reports of performance

Assist with any ad-hoc day to day tasks as required by the team

Desired Skills & Experience

Bachelor\xe2\x80\x99s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

Experience within the airline, travel or hospitality industries or e-commerce or similar consumer goods business is ideal but not necessary;

A passionate and creative go-getter with the ability to work independently with little supervision;

A commercial thinker with a keen sense of market & consumer trends;

Excellent analytical skills and ability to understand data and campaign performance;

Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;

Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;

Ability to be agile and adaptable to change

Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

AirAsia