Job Description

Job Purpose
The Marketing Executive will play a pivotal role in shaping and promoting the online presence of Stellar Lifestyle and Stellar Ace. This role is designed to enhance the brands' visibility, engage with key audiences, and drive brand awareness through digital marketing, social media, and content creation. The individual will be responsible for maintaining the website, developing and executing digital marketing strategies, and managing social media platforms to create an impactful online presence for both brands.
Responsibilities

• Website Management: Regularly update and maintain the Stellar Lifestyle and Stellar Ace websites, ensuring content is fresh, relevant, and aligned with brand guidelines.
• Digital Marketing Strategy: Develop and execute online marketing strategies to increase traffic, improve brand positioning, and drive conversions through SEO, paid ads, email marketing, and content creation.
• Social Media Management: Create, curate, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, etc.) to drive engagement and brand awareness.
• Campaign Execution: Collaborate with the team to plan and execute digital marketing campaigns, including influencer partnerships, promotions, and online events.
• Analytics and Reporting: Monitor performance metrics for digital marketing efforts and social media campaigns, analysing data to drive future improvements and strategies.
• Content Creation: Assist in the development of creative content, including blogs, social media posts, videos, and email newsletters.
• Brand Consistency: Ensure that all marketing materials, both online and offline, maintain consistent messaging, visual identity, and tone that reflects the brands' core values.
• Collaboration: Work closely with cross-functional teams, including design, product, and sales teams, to align marketing initiatives with business objectives.

Qualifications & Work Experience

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• At least 2-3 years of experience in brand and marketing communications, with a focus on digital marketing and social media is preferred.
• Proven experience in website management, social media content creation, and digital advertising is preferred.
• Experience working with analytics tools (Google Analytics, social media insights) to track and report on marketing performance is preferred.
• Knowledge of SEO, SEM, email marketing tools, and content management systems is preferred.

• Experience in the lifestyle, fashion, or retail sector is a plus but not required.

Skills

• Strong verbal and written communication skills with the ability to create engaging, on-brand content.
• Proficiency in using social media platforms and digital marketing tools.
• Creative thinker with an eye for design and a passion for staying up to date on digital marketing trends.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and use insights to inform marketing strategies.
• Ability to work independently and as part of a collaborative team.

• Experience with design software (Adobe Creative Suite, Canva, etc.) is a plus but not required.

Retail and Advertising Solutions & Services Partner
Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore's rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.
About SMRT Corporation
SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services.
An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter - we take care of you and your well-being. Your Work Matters - your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters - we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.
Come onboard the SMRT journey today.
Vision
Moving People. Enhancing Lifestyles
Core Values
Respect, Integrity, Safety & Service, Excellence

Skills Required