Job Description

Our Client are looking for a Product Marketing Executive to execute our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen the brand and boost sales.
For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities
Study company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Execute product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements
Proven experience as a Product Marketing Executive, Brand Executive or similar role
Background in design and copywriting is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Keen eye for detail
Creativity
Analytical mind and strong quantitative skills
Diploma in Marketing, Communications or similar field

Job Types: Full-time, Permanent
Salary: $2,500.00 - $3,500.00 per month

Skills Required