Job Description

KEY RESPONSIBILITIES . Should create gripping content, analyze public feedback, and report on the effects of each key channel. . To work with senior management and create written pieces that are sh KEY RESPONSIBILITIES . Should create gripping content, analyze public feedback, and report on the effects of each key channel. . To work with senior management and create written pieces that are sharp, memorable, and effective at prompting readers to take the desired action. . Will travel with senior management and collaborate with Videographers and Multimedia Designers when necessary. . Will optimizing content for publication across various social media sites, scheduling copy for release at optimal times. . Would be responsible for monitoring users' engagement with and feedback on every post. . Plan, implement and manage public relations strategies . Organize and manage various Public Relations activities . Measure performance of each activity and event . Determine KPIs for PR . Measure and produce reports on PR KPIs and each PR campaign JOB REQUIREMENTS . Degree in marketing, communication studies, journalism, creative writing, or similar. . Experience as a social media executive at a similar company. . Ability to create authoritative and persuasive texts. . Flexible and engaging writing style. . Knowledge of pertinent engagement metrics. . Appreciation for novel insights and ideas. . Willingness to work occasional overtime to accommodate various time zones.