Job Description

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We are an innovative Korean fusion restaurant brand that integrates traditional flavors with modern dining experiences. As we continue to expand and refine our brand in the Singapore F&B scene, we are looking for an

F&B Brand Manager

to lead and shape our brand strategy, drive customer engagement, and manage marketing operations both online and offline.

Key Responsibilities

Develop and execute branding strategies to elevate the brand image and positioning in the competitive F&B market. Manage marketing campaigns across digital platforms (Instagram, TikTok, Xiaohongshu, Google). Collaborate with chefs and operations teams to plan seasonal promotions and signature menu campaigns. Build and maintain brand partnerships, influencer marketing programs, and customer loyalty strategies. Oversee visual branding assets including in-store materials, social media content, and design elements. Monitor customer feedback, online reviews, and brand sentiment to enhance guest experience. Prepare monthly reports on marketing performance, ROI, and brand engagement metrics. Plan new outlet launches or pop-up collaborations in alignment with brand direction.

Job Requirements

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A Bachelor's degree in Business, Marketing, Communications or related discipline. Minimum 2-3 years of experience in F&B marketing, brand management, or digital marketing. Strong understanding of brand development, positioning, and customer psychology. Experience working with social media, influencer marketing, and customer engagement tools. Passionate about food, hospitality, and storytelling through visual and experiential branding. Creative, analytical, and detail-oriented, with strong organizational and communication skills. Proficiency in design tools (e.g., Canva, Adobe) and digital platforms is a plus. Bilingual in English and Mandarin is an advantage (to liaise with content creators and regional vendors).

Company Overview

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At KREAM Korean Cuisine, we believe great food deserves great storytelling. Located in the heart of Tanjong Pagar, we combine premium Korean flavors with contemporary presentation, immersive service, and a unique dining culture. We're building not just a restaurant--but a brand people fall in love with.


As our Brand Manager, you'll play a crucial role in shaping the narrative that connects our guests to our culinary identity.