Job Description

Field Force Manager

Position ID: req43444

Sector: BA APAC & MEA

Functional Area: Marketing

Location: Singapore Office

Number of Openings: 1

Reporting to: Manager title

Employment Type: Permanent

Apply By: Date

Be part of something bigger. Decode the future.

• At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
• Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home.

Your Role

As Field Force Effectiveness Manager, you will be fully responsible to set the regional strategy and guidelines for field force management and lead the teams to implement and evaluate the success. You will achieve this with close cooperation and alignment with teams in 15 territories spread across APAC & MEA.

A Typical Day

HR Relations

• Define the Field Force profile, recruitment criteria & process to ensure we hire the right people to deliver on our business goals.

• Review and update the Promoters, Visual Merchandisers, and Supervisors job description reflecting all company needs concerning in-store presence (sell-out, merchandising, competition sensing, reporting, etc.);

• Introduce and manage motivation/ incentive schemes supporting achieving country business goals and ensuring high retention levels;
• Develop a new promoter onboarding process and its implementation for all newcomers
• Ensure continuous learning and development through alignment with the Training lead on identifying needs, implementing appropriate training plans, and measuring the effectiveness.

Control, Optimizing and Reporting

• Build a Brand Advocacy Strategy with field force and brand ambassador teams. Focus on competence and setting up strong performance management and compensation structures to attract and retain.
• Work with teams to drive best practices in Field Force Management Excellence - demonstrate stepwise improvements in the efficiency and effectiveness of regional sales resources
• Conduct Manpower planning annually, monthly, and quarterly using datasets and detailed analysis of the store potential and ROI (return on investment), etc.
• Qualitative reporting, data reliability, and efficient communication tools are important enablers of driving productivity. Therefore, you will be responsible for managing reporting & communication tools i.e. promoter application;
• Conduct regular performance and root causes analysis (sell out, ROI), report those to all relevant stakeholders, and drive improvement actions. This includes qualitative checks i.e.: mystery shopper researches to drive, next to sales results, best in class consumer experience in stores

Operations Management

• Develop and refresh documentation, checklists, and materials that the field force can use to enhance the sales success rate.
• Setting guidelines and evaluating the manpower agencies against an effective operational scorecard.
• Sales Incentives - Develop, upgrade and actively manage downstream adoption of Incentives principles by countries and support countries in closing gaps
• Actively work with BI (Business Intelligence) to manage the current Dashboard, related internal process, and regions
• Monitor country performance against agreed KPIs, and work with countries and the Region to identify opportunities for improvement.
• Support the regional training team in the preparation and presentation of KPIs to the region and country leadership.
• You will also be tasked to oversee the completion of a project or be given temporary additional role/s to stretch your capabilities for growth and development within Electrolux.
• In this role, you will be dealing with Electrolux\'s internal and external customers. You should also be confident in dealing with leaders both from a country-level and regional perspective.
• In Electrolux, we encourage open communication at all levels and emphasize dealing with our customers as well as colleagues with integrity and respect. You will be working in (city, country) office on regular working hours and may be required to travel both domestically and international.

Who You Are

For you to succeed in this role, you should be:

• Results-driven - Maximizing sales, bringing efficiencies, and hitting KPIs are in your DNA.
• Analytical- With an eye for detail and the ability to interpret complex data, you can also translate this into meaningful, useful information that informs decision-making and continuous improvement;
• Structured implementer - You like to keep your work well structured and under control, as well as you are not happy until you see the final implementation of your work;
• Team player - In this role, cross-functional collaboration is everything, so you should be comfortable in dealing with people with different backgrounds and responsibilities;
• Agile- you work with urgency, analyzing and adapting to different situations, quickly understanding changes, and reacting confidently and decisively;
• Open - You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity, and encouraging open feedback;

Education

• You should have a degree in marketing, business, human resources, or a related field;
• Fluent in English (oral and written)

Experience

• At least 7 years of experience in Field Force Management, Retail Marketing, Retail business management, or Trade Marketing with HR Management knowledge is a plus
• Experience within a data-driven organization or role

Keeping you Healthy and Safe

• We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:
• Make sure you take reasonable care for your health and safety, and
• Take reasonable care that what you do (or what you don\'t do when you should have) doesn\'t affect the health and safety of others, and
• Follow reasonable instructions that we might give from time to time, such as reporting incidents and hazards, and
• Follow policies or procedures, so long as it\'s reasonable and we\'ve told you about it, and
• Attend training that helps you to work safely

Where you\'ll be:
You will be based in our Regional Office Singapore

Benefit highlights:
Flexibility of work hours.
Discounts on Electrolux products and services.
Medical & Hospitalization coverage for both employees and dependents.
Dental & Optical.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:
Electrolux APAC & MEA: https://www.linkedin.com/company/electrolux/life/apacmea/

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Electrolux