Job Description

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Job Category Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword -- it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are on the lookout for a Senior Field Marketing Lead to deliver marketing programs that influence CxOs and senior decision makers of big bet accounts and key deals. Tight alignment with our sales colleagues, deep customer insights and hyper-personalised communications enable us to curate account based and peer to peer conversations to address our customer's top priorities, inspire transformation and growth and showcase the relevance and credential of Salesforce as a trusted partner. Our ASEAN Executive Programs experiences deepen our influence within these accounts to further expand our reach and influence.
Job Scope:
Program Management: In partnership with Director Field Marketing, lead development and end-to-end execution of key marketing programs, tailored to executive audiences across ASEAN.
Problem-Solving: Address complex challenges proactively, bringing together diverse viewpoints to achieve consensus and implementing solutions.
ASEAN-Specific Strategies: Formulate and execute strategies tailored to the ASEAN market, integrating global themes with local nuances. This includes managing event content in key locations across ASEAN and global marketing direction to align with the local cultures for enhanced impact.
Stakeholder Collaboration and Performance Metrics: Collaborate with stakeholders and cross functional teams, ensuring programs are executed seamlessly.
Performance Metrics: Utilise KPIs to assess the effectiveness of campaigns and adjust strategies based on data-driven insights.
Requirements:
Prior experience in C Level marketing with a demonstrated ability to project manage and execute successful strategies.
Prior experience in the ASEAN market and B2B marketing is highly desirable.
Content Mastery: A creative thinker capable of engaging diverse C Level audiences with compelling storytelling.
Analytical and Strategic Skills: Strong analytical abilities to evaluate program performance and refine strategies.
Cultural Sensitivity: An in-depth understanding of the cultural diversity within ASEAN and the ability to adapt content and strategies to resonate with different audiences.
Effective Communication: Outstanding communication skills, both written and verbal, with the talent for articulating strategies and collaborating effectively with teams and stakeholders across different departments and countries.
Adaptability and Problem-Solving: Highly adaptable, with a strong problem-solving approach, able to manage multiple projects simultaneously and adjust strategies in a fast-paced environment.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future -- but to redefine what's possible -- for yourself, for AI, and the world.
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Skills Required