Job Description

A Fintech Client is seeking an SEM Specialist (Freelance, Remote) for the Indonesian market focusing on reviewing media agency reports, drafting SEM copies in Bahasa Indonesia, and proposing search terms for an audience in Singapore interested in remittance to Indonesia.

This opportunity is for a freelance, remote engagement, specifically for a one-month project requiring support.

RESPONSIBILITIES

• Review past media agency reports to gain insights into previous SEM campaigns targeting the audience in Singapore interested in remittance to Indonesia.
• Analyze the performance of past SEM copies and identify areas of improvement for future campaigns.
• Conduct keyword research and analysis to identify relevant search terms and phrases that resonate with the target audience in Singapore.
• Propose and draft SEM copies in Bahasa Indonesia specifically tailored for Google Search campaigns to drive website traffic and encourage app downloads.
• Create 1-2 sets of SEM copies in Bahasa Indonesia, including a minimum of 10xheadlines, 4xdescriptions, 2xpaths, and at least 2xsite links, that effectively communicate the value proposition of the remittance service and entice the audience to take action.
• Ensure that the SEM copies are culturally appropriate, linguistically accurate, and aligned with the preferences and characteristics of the target audience in Singapore.

• Proven experience as an SEM Specialist or in a similar role, specifically targeting the Indonesian market.
• Strong understanding of search engine marketing principles, strategies, and best practices.
• Proficiency in using Google Ads, Bing Ads, and other search advertising platforms.
• Advanced knowledge of keyword research and analysis tools.
• Excellent command of Bahasa Indonesia, both written and spoken, with an understanding of cultural nuances and preferences.
• Experience in reviewing media agency reports and analyzing campaign performance metrics.
• Demonstrated ability to create compelling SEM copies in Bahasa Indonesia, that drive website traffic and encourage app downloads.

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