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Role Objective The Data, Digital and Technology (DD&T) CRM Product Owner will drive creative disruption through digital technologies and data to elevate customer engagement and deliver better patient outcomes. He/ She will implement the end to end lifecycle management of the GEM CRM Product, including change management and prioritization based on GEM business imperatives. The CRM Product Owner is responsible for leading teams to releasing and accepting as completed, enhancements and developments to achieve the GEM and LOC business goals. He/She has end-to-end responsibility for defining and prioritizing requirements (stories) in the backlog by leveraging GEM DDTC. ACCOUNTABILITIES
Develop CRM product vision for GEM and synchronize it with the GEM DD&T LT and product owners of teams responsible for related products (NBA, OCE, EDB)
Lead team through process of defining product requirements: make sure they are complete, integral, consistent and the sole source of requirements for the team
Clarify delivery expectations with key business stakeholders, including GEM and LOCs
Enhance business capabilities for all CRM related products, including Veeva Promomats and MARV
Accept sprint results at demonstration and contribute to team product development to the extent of her or his competence
Oversee initiation and execution of continuous improvement efforts
Observe, learn about, contact and analyze end users CRM to help improve product adoption
Build backlog in terms of user stories, prioritize its items to achieve business goals and continuously keep it up to date together with the team
Make sure the team correctly understands the CRM requirements
Participate in planning sprint, to reaffirm priorities and clarify the requirements
Interact with other teams of own and other units as part of synchronization ceremonies to implement cross-team tasks
Support product leads in collecting ideas and setting priorities for prototyping and development
Manage partnerships and stakeholders
SKILLS and LEADERSHIP CAPABILITIES Experience and Education
5+ years of relevant CRM, Digital Marketing and Customer Experience solutions experience.
Professional in-depth knowledge of business processes in pharmaceutical industry within functional area.
Strong technical experience of CRM and Customer Experience systems
Knowledge of commercial & marketing processes and underlying data in the pharmaceutical industry.
Experience with platforms like Salesforce.com, Salesforce Marketing, Veeva CRM, Veeva Promomats, Veeva Align, CDP, Veeva MARV
Agile, UI / UX and project management tools and methodologies
Resources & Demand management
Governance tools and methodologies
Ability to communicate effectively in multiple business areas (e.g., marketing, sales, finance, operations, technology)
Background that comprises both solid business understanding as well as high-level understanding of high-quality digital product delivery
Good understanding of Agile delivery principles
Strong negotiation and leadership skills
Strong collaborator, team player and individual contributor, able to build sense of trust and rapport that creates comfortable & effective workplace
Critical Behaviours
Can effectively manage global and complex change and shift gears comfortably; highly effective in ambiguous environments; able to deliver expected results with minimal direction and guidance.
Ability to manage multiple complex assignments, applying proven capability to assess competing priorities in a high energy, fast-paced environment in a geographically dispersed organization.
Exceptional decision-making and problem-solving skills; proven research skills to gather data, best practices and points of view to ensure well-grounded judgment.
Strong stakeholder management skills
Self-directed, leader with experience in designing and rapidly implementing new processes and demonstrated ability to handle multiple initiatives concurrently
Excellent interpersonal skills and experience working with others in high-pressure situations
Demonstrates excellent business acumen and translate these into actionable and compelling talent management initiatives
Demonstrates curiosity and capacity for learning
In line with talent management and development initiatives, selected employees may be approached for this opportunity. We seek your understanding that we may not be able to consider every application for interview.
Locations
Singapore, Singapore
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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