Job Description

At Young Hungry Free, we're not just building a fashion brand - we're creating a movement. A community of rule-breakers and risk-takers who thrive on authenticity, self-expression, and doing things differently.


We're seeking a fearless

General Manager

who can take YHF's vision and turn it into scalable reality. This role is about building the engine that powers our creativity - ensuring our operations run like clockwork, our teams are aligned, and our growth is unstoppable.

What You'll Do

Drive the Business Forward

Oversee ecommerce platforms (.com, TikTok Shop etc) while exploring new channels Track business performance and make bold, data-driven decisions that fuel growth. Lead regional expansion efforts, including new market setup, compliance, logistics, and partnerships. Stay ahead of consumer trends and competitors to sharpen our strategy.

Own the Operations

Run daily operations across logistics, supply chain, warehouse, finance, and customer service. Implement systems and processes that keep us efficient while staying true to YHF's creative edge. Establish KPIs, monitor dashboards, and keep the Founder informed with clear reporting. Ensure smooth, scalable execution as the brand grows into new markets.

Lead & Inspire the Team

Mentor, guide, and develop a diverse team across regions Instill YHF's values of risk-taking, community, and authenticity. Drive performance reviews, structured goals, and people development while building a culture of accountability.

Champion the Brand & Customer Experience

Ensure excellence across ecommerce, retail, and live selling touchpoints. Partner with the Founder/Creative Director to align operations and execution with brand vision. Support community-building initiatives across social and offline platforms. Monitor customer feedback and turn insights into action.

Be the Founder's Co-Pilot

Translate vision into executable plans with yearly and quarterly OKRs with KPIs. Anticipate challenges, propose solutions, and always stay one step ahead. Act as the operational backbone while the Founder leads brand, design, and storytelling.

Why This Role is Exciting

Impact at Scale:

Play a central role in transforming one of Singapore's boldest fashion brands into a powerhouse.

Fast Growth:

Work in a dynamic, high-energy environment where decisions move fast and results are seen immediately.

Creative Culture:

Balance operational excellence with a culture that thrives on creativity, community, and risk-taking.

We're Looking For

6-10 years' experience in ecommerce, retail, fashion, or consumer brands. Proven success in scaling a business or division with full operational ownership and P&L accountability. Strong operational background (supply chain, logistics, finance, systems). Leadership experience managing and inspiring teams. Analytical, structured, and execution-focused. Deep appreciation for fashion, youth culture, and community-building. Entrepreneurial, resourceful, and thrives in a fast-paced, high-growth environment.
? This role is more than just management - it's about being the operator who helps YHF break boundaries, scale across borders, and keep our community at the heart of everything we do.

How to Apply

If you are interested in the above position, please email in to humans@younghungryfree.com with your CV, other relevant information and the following information:


Name:


Expected Pay:


Why Young Hungry Free?


What difference can you make? What makes you standout?