Job Description

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The Global Campaign & Content Manager/Acquisition is a key role in the area of Media & Channel Activation which mainly focuses on planning, developing, executing and optimizing marketing campaigns for acquisition and retention across all channels at a global and regional level in collaboration with internal teams and external agencies.

In this setting the Global Campaign & Content Manager/acquisition focuses on planning and implementing marketing actions to attract and engage new customers, schools and cross-sell programmes.

This role manages external agencies supporting the department on the creation and delivery of campaigns and content and plays a key role in managing the external marketing budget, with the Head of Marketing having the budget end responsibility.

Responsibilities * Leads and manages content development, coordinating the planning, scheduling, execution and of global campaigns.

• Works closely with the Business Development department and managers to develop and activate campaigns to support the AFC process.
• Continually monitors performance and liaises with the Business Development department during implementation and to evaluate and revise campaigns and content.
• Ensures the preparation of brochures, folders and other digital materials and ensure they are according to IB standards and quality.
• Manages the external agencies to have ideas and campaigns executed and manages content and deadlines.
• Manages the overall planning and executing of campaigns.
• Monitors the global campaign and content marketing budget and makes sure external agencies stay within and perform to budget.
• Communicates campaigns/promotions and plans to relevant internal departments.
• Works closely with the Global Campaigns & Content Manager/Retention to make sure that new schools are involved in retention activities and campaigns once the AFC process has completed.
• Provides guidance and best practice to stakeholders to develop content.
• Continuously generates ideas for global campaigns and content, in line with organization and marketing strategy and objectives.

Requirements

• Minimum bachelor\'s degree level.
• Extensive experience in end-to-end campaign management and content marketing.
• Experience with marketing automation and CRM tools.
• Able to generate insights and actions from marketing metrics.
• Experience in international marketing with a keen sense of regional differences and approaches.
• Excellent organizational and coordination skills, pro-active, hands-on attitude.
• Having an affinity and understanding of a high paced business development function and commercial insight.
• Able to provide strategic guidance and influence business development leaders.
• Excellent team player with the ability to develop effective working relationships.
• Excellent communication skills.

About Us: The International Baccalaureate provides world-class educational services to over 5500 schools across 159 countries. A career at IB is not just a job; it\'s an opportunity to work with an innovative world leader of education services and contribute to our 50-year mission of creating a better and more peaceful world. Apply now to join our global organization where we empower our employees to thrive and make a difference.

International Baccalaureate