Job Description

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
About the team
The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Resso, CapCut, Helo, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of products.
What you will be doing:
1. Responsible for the short video creative strategy work of global products, formulate creative strategy, resource management, landing process and other directions to build a good content ecosystem for products;
2. Responsible for the key goals of user growth, budget management, top-performing ratio and quantity efficiency brought about by each creative strategy, and can provide innovative ideas and solutions from TikTok trend perspective;
3. Able to define and generate top-performing & viral topics or trends of content, and understand TikTok's user behaviour;
4. Able to find and solve problems from data and details, provide objective management and regularly review and optimize strategies according to goals;
What you should have:
1. Bachelor's degree or above, with global background, 3-5 years of work experience in global content strategy/project management/user growth direction/data-driven, a strong perception of details
2. A good understanding of creative strategy, advertising performance, content production, TikTok UGC/PGC/PUGC style, and user analysis;
3. Plus for short-formed video production or content programming experience;
4. Strong logic, courage to innovate projects and face challenges, and have good communication skills, project collaboration skills in cross-cultural and cross-functional environments;
5. Have unique insights on global creative methodology and social media advertisement, preferably with successful cases;
6. Adapt at interfacing with leaders and influencing with data and insights;
7. Embrace changes and challenges with an open mind;