Job Description

About Zespri

Zespri is the world’s largest marketer of kiwifruit with over 800 people in New Zealand and throughout Asia, Europe and the Americas.
We help people, communities and the environment thrive through the goodness of kiwifruit. We sit at the heart of an interconnected industry working with 2,800 growers in New Zealand and 1,500 growers in Italy, France, Greece, South Korea and Japan. We supply the world’s healthiest little superfruits to people in more than 50 countries. We are fruit on a mission.
Our values are at the heart of everything we do. We commit to guardianship; putting people, the community, and the environment first. We are results-driven, challenging ourselves to grow and deliver better value. We cultivate personal connections, listening and acting with empathy and humility – and treating each other better for it.
We are growing quickly, driven by our success in engaging more and more consumers and by offering the world’s best kiwifruit 12 months of the year. We have bold ambitions and aim to grow sales from approximately $3 billion in 2018 to $4.5 billion by 2025.
To achieve our goals, we’re empowering our people to achieve their goals, designing our work for wellbeing, through flexible work practices and self-leadership.
We have bold ambitions for the future and we want all of our people to live and perform at their best.

About The Role

This role will have the unique opportunity to lead and design Zespri’s Global Digital Marketing vision and strategy, as well as recommend and implement the operating framework, capabilities and structure. This is a key role that reflects Zespri’s ambition to develop world-class Digital Marketing capabilities and reports directly into the Global GM of Marketing. This role will require close collaboration with Global and Local Marketing teams, Sales, Information Services, Global Media and creative agencies of record. This is a chance to have a significant impact on the way Zespri operate and grow now and in the future.

Accountabilities

• Develop the vision for and implementation of Zespri’s digital transformation including “Data Driven Marketing” to drive better decision making across the marketing teams.
• Develop Zespri’s global digital marketing strategy to achieve relevant brand and sales targets.
• Co-create with Marketing teams the Zespri global digital marketing plan that supports overall Marketing Strategy
• Define Zespri’s global digital media strategy and best practice, collaborating with Global Media team and agency to develop and deploy digital media best practice guidelines.
• Measure and report performance of owned and paid digital marketing campaigns, optimizing spend and performance based on the insights
• Create and implement a Global Digital Marketing operating framework and guiding principles
• Assess and provide joint recommendation with IS of the enabling capabilities & requirements
• Collaborate with Global Brand team to define a globally consistent social media strategy and presence
• Own and develop Global relationships with digital media and data partners

Qualifications & Experience

Experiences & Qualifications

• Minimum 10 years relevant experience with proven track record in leading the development and successful implementation of Digital Marketing strategies and digital transformation in global organizations (FMCG, related consumer product categories and agencies in related spaces).
• Experience within a Global and/or Regional matrix environment managing stakeholders
• Experience managing Global and/or Regional media and data agencies, vendors and partners
• Previous people management experience
• Tertiary qualifications in marketing, business or related fields

Technical Capability

• Digital marketing & analytics expertise
• Strong project management capabilities
• Strong presentation skills verbal and written
• Experience in matrix organizations and interacting with cross functional teams
• Brand strategy and communication
• Website implementation & management
• Commercial and financial acumen
  

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).
Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies. We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.
Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.