Job Description

Company Description

Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system.With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences.The agency's excellence is underscored by its consecutive Gold Awards for Influencer Agency of the Year since 2020, highlighting its success in delivering impactful marketing strategies and solidifying its reputation in the industry.

About the Role

As KOBE enters its next decade of growth, we are scaling from a Southeast Asia pioneer to a

global influence marketing powerhouse

.

The

Global Strategy Director

plays a pivotal role in architecting this evolution -- driving international expansion while steering Singapore's marketing, sales, and account management performance to new heights.

This role blends

strategic vision, commercial leadership, and hands-on operational excellence

-- ideal for a growth-minded leader who thrives in both boardroom strategy and market execution.

Key Responsibilities

1. Global Growth & Strategy

Lead the design and execution of

KOBE's global expansion strategy

across high-potential markets (e.g. China, Japan, Korea, SEA, Middle East). Conduct

market opportunity assessments

, define entry models, and set up local or partner-driven structures for scalability. Drive quarterly and annual strategic planning, setting

revenue, margin, and partnership KPIs

across global business lines.

2. Singapore Leadership -- Commercial & Client Success

Lead Singapore's marketing, sales, and account management teams

-- ensuring synergy between brand growth, revenue generation, and client satisfaction. Translate global strategy into

local execution plans

that deliver measurable outcomes across pipeline, conversion, and client retention. Build and mentor a

high-performing commercial team

that embodies KOBE's culture of creativity, agility, and accountability. Oversee

go-to-market campaigns

, sales enablement, and client portfolio management -- ensuring Singapore remains a

flagship market and innovation hub

.

3. Strategic Partnerships & Ecosystem Development

Identify and cultivate

regional and global alliances

with tech platforms, agencies, and key opinion networks. Lead co-marketing and co-innovation partnerships that strengthen KOBE's positioning as the bridge between

Asian creators and global brands

. Build data-driven partnership scorecards and manage ROI across the ecosystem.

4. Business Intelligence & Market Insights

Lead a cross-market insights team to monitor

influencer, commerce, and digital trends

across Asia and emerging regions. Translate data into actionable foresight, ensuring every major strategic move is supported by analytics and measurable outcomes. Regularly brief leadership on

competitive movements, consumer shifts, and monetization opportunities

.

5. Cross-Functional Alignment & Leadership

Partner with the CEO and functional heads to

align OKRs

and ensure seamless collaboration between global strategy, operations, marketing, and sales. Champion

strategic communication and alignment rituals

-- from global townhalls to leadership offsites -- ensuring clarity and accountability. Build internal capability frameworks and training programs to uplift strategic thinking across teams.

Who You Are

10-15 years' experience in

strategy, commercial leadership, or business transformation

within digital, media, or technology sectors. Proven success in

leading both strategic and revenue-driven functions

-- ideally with regional or multi-market exposure. Deep understanding of

influencer marketing, creator economy, and digital brand ecosystems

. A connector and orchestrator -- skilled in aligning diverse teams and translating strategy into measurable results. Excellent communicator with

executive presence

, able to represent KOBE globally and inspire internally.

Success Metrics

Global strategy milestones delivered (expansion, partnerships, and revenue diversification). Sustained

double-digit growth

in Singapore's commercial performance. Strong

NPS, retention, and upsell metrics

across key clients. Clear cross-functional alignment and operational efficiency across global and local teams. Growth of Singapore as the

model market for KOBE's global playbook

.
Job Type: Full-time

Pay: $15,000.00 - $20,000.00 per month

Benefits:

Additional leave Cell phone reimbursement Parental leave Work from home
Work Location: In person