Job Description

Role Overview

Lead the strategic direction and operational excellence of CASA Holdings, strengthening its position as a leading retailer of branded home appliances and lifestyle products. Drive overseas expansion, digital transformation and innovation.

Key Responsibilities

Strategic Expansion & Innovation

Develop and execute strategies for regional growth, with a focus on entering new overseas markets. Pursue and integrate new business acquisitions to broaden product lines, including lifestyle and stoneware offerings. Keep abreast of industry trends and leverage digital channels for market penetration.

Digital & AI-Driven Leadership

Oversee the adoption of digital marketing best practices to enhance CASA's online presence and customer engagement. Apply a basic understanding of AI in retail--for applications such as customer insights, inventory optimization, and improved customer experiences. Encourage a data-driven, innovative mindset across teams.

Operational & Financial Excellence

Manage daily operations of all regional subsidiaries, ensuring consistent brand standards and customer satisfaction. Drive operational efficiency and cost management through smart process improvements and technology adoption. Oversee group-wide budgeting, P&L, and financial controls.

People & Culture

Build and nurture high-performing, cross-border teams in sales, marketing, and operations. Champion a collaborative, growth-focused, and digitally savvy company culture.

Corporate Governance

Ensure compliance and strong governance standards in all markets. Proactively manage business and operational risks across the group.

Requirements

Bachelor's degree or higher in business, management or related field. 15+ years in consumer/retail sector, with senior leadership experience in multinational or regional settings. Experience driving overseas business expansion and integrating new businesses. Working knowledge of digital marketing tools and concepts, plus basic understanding of AI applications in retail. Strong strategic, analytical, and leadership skills.

Performance Indicators

Growth in overseas market share and group revenues. Successful business integration and new market launches. Enhanced online engagement and digital campaign outcomes. Customer and employee satisfaction improvements. * Compliance in all jurisdictions.