Job Description

Description

Position at GroupM Nexus

Overview Of Job

GroupM is the world\'s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Search Manager to join us at GroupM.
In this role, you will grow all aspects of Paid Search activity across a range of mid-tier agency clients, providing insight, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Senior Manager, Search

3 Best Things About The Job

\xc2\xb7 Working in one of the most digitally advanced and forward-thinking media agency that is globally connected

\xc2\xb7 Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.

\xc2\xb7 Develop your search skill set with exposure to planning, execution and optimisation process within the search environment.

Measures of success -

In Three Months

\xc2\xb7 Understand client\'s business goals and marketing objectives and understand the role SEM plays to drive their business forward.

\xc2\xb7 Great understanding of best practices and audit process to deliver best in class campaigns.

\xc2\xb7 Ad copy management - Reviewing ad copy performance and provide improvisations

In Six Months

\xc2\xb7 Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.

\xc2\xb7 Strong relationship with your team and senior stakeholders across the business

\xc2\xb7 Strong relationship with SEM reps across key partners

\xc2\xb7 Contributing to campaign performance to drive continued efficiencies across all campaigns

\xc2\xb7 Independently respond to all day-to-day queries

In 12 Months

\xc2\xb7 Contribution to evolving best practices through testing Alphas/Betas.

\xc2\xb7 Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.

\xc2\xb7 Contribution to SEM strategies across new business pitches

\xc2\xb7 Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

Responsibilities:

\xc2\xb7 You\'ll lead, and own, the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement

\xc2\xb7 Develop positive relationships with search community, vendors and Directors for optimal service levels and results

\xc2\xb7 Understand the client\'s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis

\xc2\xb7 Be a point-of-contact on a day-to-day communication with key clients

\xc2\xb7 This is a management role, so you\'ll perform with minimal supervision

\xc2\xb7 Monitor, track, and evaluate campaign performance analytics, based on client KPI targets and baselines.

\xc2\xb7 Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Bing, Bid Management Platforms, eMarketer, SEMrush etc.)

\xc2\xb7 Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.

\xc2\xb7 Actively contribute to corporate initiatives, automation projects, process changes, and rollouts.

\xc2\xb7 Build, or assist in crafting, POVs, standard methodologies, and key process documentation

\xc2\xb7 Campaign Strategy definition and implementation, working closely with other internal departments to develop fully-integrated search campaigns

\xc2\xb7 Analyze performance data and site analytics to develop insights for use in weekly/bi-weekly reports and present to the clients.

\xc2\xb7 Creation and/or deployment of automation enhancements such as Google scripts or Excel scripts

\xc2\xb7 Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Qualifications:

\xc2\xb7 You\'ll join us because you have gained a minimum of 4 years of paid search campaign management experience

\xc2\xb7 You\'ll have gained essential experience in Analytical Tools (Google Analytics, Web Trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).

\xc2\xb7 You\'ll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / ROAs, Impression Share)

\xc2\xb7 Bid Management tools (DoubleClick Search) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)

\xc2\xb7 Certification within the last 12 months in Google Ads and Bing Ads

\xc2\xb7 Certification in SA360 and/or Google Analytics is a plus

\xc2\xb7 Experience meeting with and delighting clients is essential

\xc2\xb7 Working knowledge of Organic Search is a plus

\xc2\xb7 Working knowledge of Paid Social a plus

\xc2\xb7 Working knowledge of Google scrips and Excel scripting as well as reporting automation a plus

\xc2\xb7 Working knowledge of Google Data Studio, a plus

\xc2\xb7 Strong desire to manage and mentor junior members of a team; prior experience as a manager a plus

\xc2\xb7 Enjoy working in a dynamic and collaborative environment

\xc2\xb7 Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail

More about GroupM Nexus

GroupM makes advertising work better for people.

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philosophy - everything that can be addressable, should be, as long as it translates into value for our clients - GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.

More about GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\' needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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