Job Description

Key Responsibilities

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1. Growth Strategy & Performance Analysis

Analyze and optimize growth funnels:

acquisition, activation, retention, revenue (AARRR)

. Identify bottlenecks in the user journey and propose solutions based on data. Work closely with the product, marketing, and content teams to design and execute

data-informed growth experiments

.
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2. Data Analysis & Reporting

Set up and maintain dashboards to track key growth metrics (e.g., CAC, LTV, K-Factor, ROAS). Perform cohort analysis, funnel analysis, churn prediction, and user segmentation. Prepare clear, actionable reports to guide cross-functional decision-making.
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3. A/B Testing & Experimentation

Design, execute, and interpret

A/B tests

for feature releases, landing pages, and onboarding flows. Monitor test results for statistical significance and recommend rollout strategies.
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4. Collaboration & Tooling

Collaborate with engineers and analysts to ensure proper

event tracking and instrumentation

(via Mixpanel, Amplitude, Firebase, etc.). Work with SQL, Google Sheets, or BI tools to derive insights. Contribute to building a

growth playbook

based on successful tests and frameworks.

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Requirements

Bachelor's degree in a relevant field (e.g., Statistics, Computer Science, Business Analytics, Economics). 2-4 years of experience in a

growth, product analytics, or marketing analyst

role. Proficient in

SQL

and experience with

analytics tools

(e.g., Amplitude, Mixpanel, Google Analytics, AppsFlyer, Tableau). Familiarity with

growth concepts

: CAC, LTV, churn, retention, virality, ROAS, etc. Strong critical thinking and business judgment; able to turn numbers into action. * Experience working in a

startup or mobile app environment

preferred.