Job Description

NOVI Health is on a mission to enable people everywhere to live healthier and free of chronic disease. We are a Singapore-based healthcare and technology company, looking for a Growth Marketing and Performance Optimisation Manager that will play a pivotal role in driving user acquisition and revenue growth through strategic performance and growth marketing campaigns.

Job Overview:

As a Growth Marketing and Performance Optimisation Manager, you will lead the end-to-end planning, execution, and optimization of data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth. You will leverage a deep understanding of digital channels, performance marketing, and customer journeys to scale user growth, improve conversion rates, and optimize marketing ROI.


This role involves managing and optimizing campaigns across multiple platforms, analyzing performance data to inform strategy, and driving continuous experimentation to uncover new growth opportunities. You will collaborate closely with cross-functional teams to execute scalable, high-impact strategies. This is a high-visibility role with the opportunity to make a significant impact on the company's growth trajectory and contribute to shaping the future of preventive healthcare.

Responsibilities:

Develop, execute, and continuously refine end-to-end growth marketing strategies across integrated channels--including paid search, social, email, referral, events and partnerships--to drive brand awareness, user acquisition, engagement, retention, and revenue growth. Plan, manage, and optimize advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, TikTok, and others to achieve efficient customer acquisition within budget. Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximize campaign effectiveness including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). Lead the execution and analysis of A/B tests to improve campaign targeting, messaging, and creative elements and conversion rates, customer lifetime value (LTV), and ROI. Analyze cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimization across the user journey. Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis, ensuring transparency and alignment with growth goals. Work with internal and external creative teams to develop high-performing ad copy, visuals, and landing pages that support growth objectives. Effectively lead and execute on cross-functional projects with product, design, content, operations, and clinical teams. Manage campaign budgets effectively to ensure efficient allocation of resources and optimal results across all marketing activities. Stay informed on industry trends, platform updates, best practices in performance marketing, competitor strategies, and healthcare regulatory guidelines

Key Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred. 5+ years of experience in growth, performance, digital marketing or related roles. Proven track record of successfully scaling campaigns and driving measurable growth, preferably in the healthcare or technology sector. Strong analytical and data-driven decision-making skills with ability to derive actionable insights from campaign performance metrics. Proficiency in tools like Google Analytics, Tableau, Looker, and SQL and marketing automation platforms (preferred) Strong knowledge and experience with managing paid channels (Google Ads, Facebook Ads Manager, LinkedIn Ads and TikTok Ads) SEO, and lifecycle marketing. Strong understanding and application of marketing frameworks (AARRR funnel, AOV, customer segmentation) Proven ability to manage and optimize budgets effectively. Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams. Strong analytical thinking and problem-solving abilities. Self-motivated, results-oriented and growth mindset with a passion for innovation and continuous improvement. Excellent project management, ability to multitask, manage competing priorities, and meet deadlines in a fast-paced startup environment.

Why Work with Us?

We are an early-stage startup, so you will have a big part to play in shaping the work that will be done, as well as the culture. If being able to have a hand in many broad based areas excites you, or if you are looking to maximise learning opportunities, then this might be a good fit.